Category: Branding

Barry Manilow Or Bohemian Rhapsody?

I joined my family at the movie Bohemian Rhapsody recently, and being huge Queen fans it’s not a surprise that we were thrilled with it. It may not have been the most historically accurate biopic of all time, but it was one of the most interesting. I think my favorite part of the film was… Read more »

What Is Your Value To Your Customers?

As more and more of your competitors try to define the position of their brands in the marketplace, it’s starting to get a little crowded in the minds of customers. While a growing number of companies strive to tell consumers who they really are, only the businesses that can identify their true value will successfully… Read more »

Lessons From The Sears Shipwreck

In college I worked as a bellman at a nice hotel. I carried bags, delivered room service, unclogged drains (as gross as it sounds in a hotel) and worked until 11pm or midnight. I am not a night owl, so studying was impossible after my shift. It only took a semester or so for me… Read more »

Writing News Releases That Journalists Will Love

For most of the 20th Century, there was a thin but clear distinction between those writers who considered themselves journalists and those who considered themselves public relations professionals. Journalists claimed the high ground, acting as guardians of the truth for the citizens they served, keeping one suspicious eye on their neighbors in the world of… Read more »

A Remorseless Eating Machine

No summer can come and go in the United States without a movie about sharks. This year it was about a giant prehistoric shark called a megalodon (which also happened to be my nickname for one of our first writers here at Anchor – Megan has gone on to do just fine for herself, thank… Read more »

The Biggest Hyperbole Of All Time

If you have a gamer in your house, you may have heard talk last week about something called E3. It’s a huge video game and technology expo held in California each June, and big companies like EA, Sony and Activision use it to announce their biggest new game titles. To accomplish this, these companies traditionally… Read more »

Amazon vs Google: An Opportunity For Wholesalers

It’s no secret that Amazon would love to take over wholesale distribution. As any good marketing professional knows, providing services outside of products and price is imperative for a strong value proposition. Included below is a screenshot of one of Amazon’s latest efforts to do just that. Note that the testimonials from “pros” are heavily… Read more »