All checking accounts are the same. That’s not a true statement, of course, but it sure can seem that way sometimes. When rates are low, the difference between an account that earns nothing and an account that earns next to nothing can be hard for consumers to comprehend. Sometimes banks can add on features, but… Read more »
Technology has leveled the playing field, and that goes both ways. Anybody anywhere is now a prospective customer for your bank.
If you’ve ever read this blog before, you know that Anchor Marketing believes wholeheartedly in the power of a strong brand. It helps to define your business in the minds of your customers. It helps to differentiate you from your competitors. It helps to give prospects a head start on getting to know your products… Read more »
If you’re a fan of sports – any sport, really – you already know how important teamwork is to success. Good communication is also critical. In both cases, the goal is a coordinated effort. Imagine a team where some of the players are running one play while others are running something entirely different. The results… Read more »
As I teach my marketing courses at the local university, I often hear myself differentiating between the worlds of business-to-consumer (B2C) and business-to-business (B2B) branding. They are drastically different undertakings, after all. B2C mostly deals with the “now” of marketing. It’s often very promotion-based, with sales and offers and high-pressure tactics. It’s tempting to measure… Read more »
Here at Anchor, we work with a lot of engineers. Our manufacturing, distribution and systems integration clients deal with a lot of technical jobs, and it can be very easy to get caught up in the technical language that goes with them. To an engineer, this language makes sense. But to the layman, it sounds… Read more »
How to turn prospects into customers in an effective way: it’s been the holy grail of sales since the first business opened its doors. Let’s say you have a list of email addresses, for example. It’s tempting to simply send out an email blast. However, email blasts need support to be effective. It’s never as… Read more »