The words “push” and “pull” have a long history in the world of brand building. For the past century or so, marketing professionals have used them to describe how our messages drive sales: a push strategy could “push” the product down through the sales and distribution channel to get it in front of consumers (mainly… Read more »
Category: Branding
LinkedIn is a great place to connect with professionals and build brand awareness for your company with key decision makers. This year’s challenges have pushed many companies to become more digital in their marketing and sales strategies since meeting in person has become so complicated. To address this demand, LinkedIn has launched a way to… Read more »
We’ve all heard of Snapchat (it’s the one with short messages and video that disappear after a short time), and if you’re a business-to-consumer (B2C) company with a young audience, it’s getting easier and easier to utilize this platform with your marketing. However, I think it’s fair to say that a majority of companies who… Read more »
There are a lot of job posting websites in the world today, and you’ve probably heard names like Indeed, Glassdoor and ZipRecruiter (maybe you’ve even tried them). Here’s another name to consider: LinkedIn. You’ve always known that it’s a great place for business professionals to network and share their career achievements, but you may not… Read more »
In the summer of 2020, the Anchor Marketing team will move out of our current building and instead serve clients from anywhere we have an internet connection. Due to the COVID-19 pandemic, Anchor Marketing had temporarily made this transition in March of 2020, and the resulting work and customer response have been so positive that… Read more »
If you lead the sales effort for your company, you’re often trying to start conversations with prospects who you’ve never met in-person. Making those connections over the past couple of months without face time at trade events, trade shows or drop-ins has been twice as hard. How can you convince people to be interested in… Read more »
If your company relies on trade shows as a source of sales leads, you’ll want to continue reading this. Within the past few weeks, nearly every trade show from now through June has been cancelled. As a result, trade show promoters, trade organizations and even some marketing companies are scrambling to offer alternative “virtual” trade… Read more »
