Selling isn’t complicated. When quotas get missed, when opportunities are lost, and when careers go sour, most of the time it’s because the sales pro made a tiny mistake. A mistake that could have been easily avoided.
Category: Branding
People often make decisions based on emotion and then try to rationalize why they made the decision.
Ever use an “app?” If you have a smartphone you probably have. The more iphones, Android phones and even Blackberries there are in people’s hands, the more “apps” people want for them.
