During professional football’s 2022 “big game” (don’t try to say anything else, or you’ll hear from Roger Goodell and his lawyers), we saw Coinbase spend $14 million to run sixty seconds of weird music and a bouncing QR code (you can watch it on YouTube here). Viewers were transfixed – not by how awesome the… Read more »
Retargeting with Linkedin is easier than you might think.
LinkedIn is a great place to connect with professionals and build brand awareness for your company with key decision makers. This year’s challenges have pushed many companies to become more digital in their marketing and sales strategies since meeting in person has become so complicated. To address this demand, LinkedIn has launched a way to… Read more »
We’ve all heard of Snapchat (it’s the one with short messages and video that disappear after a short time), and if you’re a business-to-consumer (B2C) company with a young audience, it’s getting easier and easier to utilize this platform with your marketing. However, I think it’s fair to say that a majority of companies who… Read more »
There are a lot of job posting websites in the world today, and you’ve probably heard names like Indeed, Glassdoor and ZipRecruiter (maybe you’ve even tried them). Here’s another name to consider: LinkedIn. You’ve always known that it’s a great place for business professionals to network and share their career achievements, but you may not… Read more »
Webinars actually have some advantages over in-person meetings.
Find partners who are more interested in learning about your business and less interested in trying to sell you something.