Category: Branding

Building Brands In Uncertain Times

I remember 23 years ago when the Red River flooded in Grand Forks. It was devastating. Homes and businesses were lost. It was a financial and personal tragedy of epic proportions. At the time, I was selling for a manufacturer, and I remember one of my lawn and garden retail customers in Grand Forks taking… Read more »

Differentiating Bank Products

All checking accounts are the same. That’s not a true statement, of course, but it sure can seem that way sometimes. When rates are low, the difference between an account that earns nothing and an account that earns next to nothing can be hard for consumers to comprehend. Sometimes banks can add on features, but… Read more »

Mergers, Acquisitions And Messaging

If you’ve ever read this blog before, you know that Anchor Marketing believes wholeheartedly in the power of a strong brand. It helps to define your business in the minds of your customers. It helps to differentiate you from your competitors. It helps to give prospects a head start on getting to know your products… Read more »

Getting Your Team Behind Your Brand

If you’re a fan of sports – any sport, really – you already know how important teamwork is to success. Good communication is also critical. In both cases, the goal is a coordinated effort. Imagine a team where some of the players are running one play while others are running something entirely different. The results… Read more »