Are your employees passionate about improving their knowledge and skills? Don’t expect it to happen on its own or happen overnight. You need to encourage that mindset, and it isn’t always easy. When most companies implement strategies for branding and marketing, they tend to do so from the inside out. In other words, they focus… Read more »
Category: Branding
Last weekend I managed to watch some of a college basketball tournament, an exceptional high school basketball tournament and a little college playoff hockey (less than exceptional). It’s that time of year when sports fans being seated at a restaurant ask for that perfect spot where they can “see all of the games.” In one… Read more »
Anyone who’s lived in North Dakota during winter can relate to that 1/2 second when you stomp the accelerator and hope you aren’t’ flattened by an 18-wheeler.
I joined my family at the movie Bohemian Rhapsody recently, and being huge Queen fans it’s not a surprise that we were thrilled with it. It may not have been the most historically accurate biopic of all time, but it was one of the most interesting. I think my favorite part of the film was… Read more »
As more and more of your competitors try to define the position of their brands in the marketplace, it’s starting to get a little crowded in the minds of customers. While a growing number of companies strive to tell consumers who they really are, only the businesses that can identify their true value will successfully… Read more »
In college I worked as a bellman at a nice hotel. I carried bags, delivered room service, unclogged drains (as gross as it sounds in a hotel) and worked until 11pm or midnight. I am not a night owl, so studying was impossible after my shift. It only took a semester or so for me… Read more »
For most of the 20th Century, there was a thin but clear distinction between those writers who considered themselves journalists and those who considered themselves public relations professionals. Journalists claimed the high ground, acting as guardians of the truth for the citizens they served, keeping one suspicious eye on their neighbors in the world of… Read more »
