Find partners who are more interested in learning about your business and less interested in trying to sell you something.
Technology has leveled the playing field, and that goes both ways. Anybody anywhere is now a prospective customer for your bank.
If you’ve ever read this blog before, you know that Anchor Marketing believes wholeheartedly in the power of a strong brand. It helps to define your business in the minds of your customers. It helps to differentiate you from your competitors. It helps to give prospects a head start on getting to know your products… Read more »
As I teach my marketing courses at the local university, I often hear myself differentiating between the worlds of business-to-consumer (B2C) and business-to-business (B2B) branding. They are drastically different undertakings, after all. B2C mostly deals with the “now” of marketing. It’s often very promotion-based, with sales and offers and high-pressure tactics. It’s tempting to measure… Read more »
Here at Anchor, we work with a lot of engineers. Our manufacturing, distribution and systems integration clients deal with a lot of technical jobs, and it can be very easy to get caught up in the technical language that goes with them. To an engineer, this language makes sense. But to the layman, it sounds… Read more »
One of the toughest challenges companies face is rebranding. Leaders ask “should we change our name, or shouldn’t we? If so, why? If not, why not?” These are hard questions to answer. It’s not arithmetic so there is usually more than one right answer. Fortunately, we’ve helped companies navigate this process and learned a few… Read more »
A few years ago, the promise of big data seemed infinite. Recent privacy meltdowns at Facebook and Google, however, have brought many of those notions crashing back down to earth. Unfortunately, some branding professionals in the world haven’t been keeping up with this new reality, and as a result you have to be careful who… Read more »