AI has quickly become a big part of daily life for many business people. They use it to research challenges, write emails, organize information and even draw up contracts. In most applications, the results have been positive, if somewhat dull (I can already see messages I receive starting to exhibit a cookie cutter quality as… Read more »
Category: Content Creation
If you know me, you know that I love sports – especially professional basketball. I grew up when Magic Johnson and Larry Bird ruled the airwaves, and later Michael Jordan became something of a role model thanks to his work ethic and brilliant ability to provide exactly the stats (points, rebounds, steals, etc.) that his… Read more »
When customer prospects begin their research on overcoming a challenge, they’re seldom receptive to a “hard sell” pitch. To some, this may sound counterintuitive. It’s easy to talk yourself into shouting “I have the answer! I have just what you’re looking for!” at prospects because you know your products or services can help. However, the first step… Read more »
Retargeting with Linkedin is easier than you might think.
Over our history, Americans have mastered the art of “more.” If we go to a restaurant and don’t get a huge portion that results in us feeling like Violet Beauregarde until bedtime, we act like we got ripped off. If six episodes of a TV show we like is good, then twelve episodes must be… Read more »
Remember when newspaper, radio and TV were on top of the media world? Remember when direct mail and personal sales calls were the only real options for business to business communication? It seems like it was only a few years ago this was the case, but I have a few startling facts for you: Facebook… Read more »
LinkedIn is a great place to connect with professionals and build brand awareness for your company with key decision makers. This year’s challenges have pushed many companies to become more digital in their marketing and sales strategies since meeting in person has become so complicated. To address this demand, LinkedIn has launched a way to… Read more »
