We all know somebody who only talks about themself. It’s a character trait that is less than endearing, and I see it manifest itself too often in the world of branding. Think about your experiences with LinkedIn. It’s likely that you’ve been approached by someone you’ve never met trying to make a connection, and as… Read more »
Category: Branding
Right now the biggest name in social media is probably Instagram. Of course its older sister Facebook has more total users (as does its cousin WhatsApp), but if you are looking for a legit, mature platform that is in its prime, Instagram is the winner. And speaking of mature – did you know that Instagram… Read more »
Anchor’s President Greg “Hal” Halliday recently presented on the topic “How Strategy And Planning Can Make Your Marketing Tactics Successful” during session seven of the Midwest Manufacturers’ Association’s AMFA/CMMA/TSMA Marketing for Manufacturers Webinar Series. Throughout the presentation, Halliday shared advice and tips about building strong brands for manufacturers, distributors and other B2B businesses. A few… Read more »
Imagine that your job is to scout an opposing football team. Initially you are given full access to your opponents. You get to watch them practice. You get to listen in on their planning sessions. You are allowed to watch their facility 24 hours a day to see who comes and who goes. You even… Read more »
Those who work with me are used to me asking “what is the downside” as we evaluate a decision. While it may sound like a negative question, that couldn’t be further from the truth. When I ask for the downside on an issue, I’m really just asking “what is the worst that can happen?” Here’s… Read more »
The words “push” and “pull” have a long history in the world of brand building. For the past century or so, marketing professionals have used them to describe how our messages drive sales: a push strategy could “push” the product down through the sales and distribution channel to get it in front of consumers (mainly… Read more »
LinkedIn is a great place to connect with professionals and build brand awareness for your company with key decision makers. This year’s challenges have pushed many companies to become more digital in their marketing and sales strategies since meeting in person has become so complicated. To address this demand, LinkedIn has launched a way to… Read more »
