How to turn prospects into customers in an effective way: it’s been the holy grail of sales since the first business opened its doors. Let’s say you have a list of email addresses, for example. It’s tempting to simply send out an email blast. However, email blasts need support to be effective. It’s never as… Read more »
Category: Branding
One of the toughest challenges companies face is rebranding. Leaders ask “should we change our name, or shouldn’t we? If so, why? If not, why not?” These are hard questions to answer. It’s not arithmetic so there is usually more than one right answer. Fortunately, we’ve helped companies navigate this process and learned a few… Read more »
Don’t ask me why, but every time I hear someone say, “mission statement,” my mind flashes back to Dan Aykroyd’s character in the film The Blues Brothers. If you’ve seen it recently (or have a really good memory), Elwood tells people “We are on a mission from God.” While he’s pretty convincing, my gut tells me… Read more »
It is well-known that there is a worker shortage in manufacturing, and I know many CEOs lay awake at night trying to solve the issue of recruiting and retaining talent. As a result, many companies have turned to technology like 3D printing (also known as additive manufacturing) to address their needs. While this may seem… Read more »
A few years ago, the promise of big data seemed infinite. Recent privacy meltdowns at Facebook and Google, however, have brought many of those notions crashing back down to earth. Unfortunately, some branding professionals in the world haven’t been keeping up with this new reality, and as a result you have to be careful who… Read more »
By now, you’ve likely heard about the petition circulating online to change Halloween in the United States from October 31 to the last Saturday of October. It’s an interesting proposition. Halloween lovers have always hated weekday celebrations and brands like Snickers are already on board with this nascent “social movement” because, well, why wouldn’t they… Read more »
I don’t know about you, but I can’t help but listen when people are talking about drones being the future of package delivery. It reminds me of the Jetsons and their flying cars. Who knows? Maybe those aren’t too far behind. This topic inevitably brings to mind FedEx, UPS and Amazon using this technology to deliver… Read more »
