It’s a question that pretty much every business on the internet is asking. However, most of them are asking it very quietly for two reasons: First, they don’t want anybody to panic. Second, they don’t know the answer. Just in case you think I’m talking about Oreos or Chips Ahoy (which used to be like… Read more »
Category: Branding
It’s a running joke for many business leaders that much of what they know they learned via osmosis. By strict definition, osmosis is about molecules and membranes, but what we’re talking about is the process of gradually assimilating knowledge. In short, if you’re around something enough, you’ll eventually learn about it. Osmosis is a clever… Read more »
Recently, Snapchat started to allow businesses to utilize Public Profiles (after an extended period of testing). Snapchat Public Profiles allow brands / companies to build a permanent presence on Snapchat. Businesses can now create a profile that has content highlights for the world to see, along with any augmented reality (AR) lenses they’ve created for… Read more »
Contact lenses hurt my eyes. I wore them when I was younger because I thought I needed to, so I’d struggle through eight hours of work or school then rip them out of my bloodshot eyes the minute I got home. I kept wearing them to play basketball, but when I retired my weekend warrior… Read more »
Typically, I would consider Facebook and Instagram to be best suited for B2C companies, and so would many others. B2C has shorter buyer journeys than B2B, which makes it easy to see an immediate impact when running something like a retargeting campaign. As we know, B2B buyer journeys can last months and sometimes years depending… Read more »
I was at Target the other day (I know, I know it’s “cheugy” – the new word that teenagers use to refer to somebody that is uncool – but I like Target’s stuff) and a man across the produce section caught my eye. He was staring very intently at me, like people do when they… Read more »
Research is an amazing thing, not just because it provides us with facts, but because it often reveals the truth about facts. I hear stories often about companies performing research, and leadership being surprised at the results. One business, for example, discovered that their customers thought of them as conservative, rigid and intimidating. Leadership was stunned. They… Read more »