Category: Branding

LinkedIn Just Made It Easier To See Who Is Following Your Company

Do you have a LinkedIn company page? If yes, read on for some good news. If not, what are you waiting for? I recommend that you set one up for your company today. Start here: www.linkedin.com/company/setup/new/ If you already have a LinkedIn company page, you may have noticed that you could see your follower count,… Read more »

Manufacturers And Snapchat

We’ve all heard of Snapchat (it’s the one with short messages and video that disappear after a short time), and if you’re a business-to-consumer (B2C) company with a young audience, it’s getting easier and easier to utilize this platform with your marketing. However, I think it’s fair to say that a majority of companies who… Read more »

Reach Quality Job Candidates On LinkedIn

There are a lot of job posting websites in the world today, and you’ve probably heard names like Indeed, Glassdoor and ZipRecruiter (maybe you’ve even tried them). Here’s another name to consider: LinkedIn. You’ve always known that it’s a great place for business professionals to network and share their career achievements, but you may not… Read more »

Why Your Marketing Ideas Stink

You have a new product, a new service or a new location. All of these take time and money to accomplish, so let me start be congratulating you. Now that you’ve done it, you want the world to know. Here’s how this can go: A brainstorm is scheduled, and the leader, Lucas, throws out this… Read more »

Anchor Marketing Embraces Virtual Office

In the summer of 2020, the Anchor Marketing team will move out of our current building and instead serve clients from anywhere we have an internet connection. Due to the COVID-19 pandemic, Anchor Marketing had temporarily made this transition in March of 2020, and the resulting work and customer response have been so positive that… Read more »

Use Company Secrets To Engage New Prospects

If you lead the sales effort for your company, you’re often trying to start conversations with prospects who you’ve never met in-person. Making those connections over the past couple of months without face time at trade events, trade shows or drop-ins has been twice as hard. How can you convince people to be interested in… Read more »

A Question Worth Answering

As the pandemic and its effects have unfolded, one of the things that I miss the most is face-to-face meetings with business leaders. Things have changed a lot, and there is little doubt that the way we interact post-pandemic will be different. What won’t change is the value of asking questions of those we help… Read more »