Category: Branding

Quality Over Quantity For Your Brand Message

Have you ever heard of the marketing rule of seven? The rule states that a potential customer must see a brand’s message at least seven times before they’re ready to take action. Keep in mind this rule was formed in the 1930s, before we had the internet and social media, and television and radio stations… Read more »

Maybe It’ll Grow On Me

Let me tell you a quick story about an entrepreneur who was working to supplement his income in 1971 by teaching an accounting class at Portland State University. One night, he came across a graphic design student in the hallway who was working on a drawing assignment and offered to pay her $2/hour if she… Read more »

Selling Heart Attacks

Recently, I heard Dana Carvey and David Spade interviewing Bob Odenkirk on their Fly On The Wall podcast, and there was an exchange that I found both funny and insightful. Carvey and Odenkirk were discussing their respective heart issues (in particular, Odenkirk’s heart attack on Better Call Saul), and they hit upon the fact that… Read more »

Do You Have Bouncing QR Code Guts?

During professional football’s 2022 “big game” (don’t try to say anything else, or you’ll hear from Roger Goodell and his lawyers), we saw Coinbase spend $14 million to run sixty seconds of weird music and a bouncing QR code (you can watch it on YouTube here). Viewers were transfixed – not by how awesome the… Read more »

What Will The Web Do Without Cookies?

It’s a question that pretty much every business on the internet is asking. However, most of them are asking it very quietly for two reasons: First, they don’t want anybody to panic. Second, they don’t know the answer. Just in case you think I’m talking about Oreos or Chips Ahoy (which used to be like… Read more »

Don’t Count On Osmosis For Employee Training

It’s a running joke for many business leaders that much of what they know they learned via osmosis. By strict definition, osmosis is about molecules and membranes, but what we’re talking about is the process of gradually assimilating knowledge. In short, if you’re around something enough, you’ll eventually learn about it. Osmosis is a clever… Read more »

Snapchat Gives Brands Public Profiles

Recently, Snapchat started to allow businesses to utilize Public Profiles (after an extended period of testing). Snapchat Public Profiles allow brands / companies to build a permanent presence on Snapchat. Businesses can now create a profile that has content highlights for the world to see, along with any augmented reality (AR) lenses they’ve created for… Read more »