Category: Branding

Use Company Secrets To Engage New Prospects

If you lead the sales effort for your company, you’re often trying to start conversations with prospects who you’ve never met in-person. Making those connections over the past couple of months without face time at trade events, trade shows or drop-ins has been twice as hard. How can you convince people to be interested in… Read more »

A Question Worth Answering

As the pandemic and its effects have unfolded, one of the things that I miss the most is face-to-face meetings with business leaders. Things have changed a lot, and there is little doubt that the way we interact post-pandemic will be different. What won’t change is the value of asking questions of those we help… Read more »

Trade Show Cancelled! Now What?

If your company relies on trade shows as a source of sales leads, you’ll want to continue reading this. Within the past few weeks, nearly every trade show from now through June has been cancelled. As a result, trade show promoters, trade organizations and even some marketing companies are scrambling to offer alternative “virtual” trade… Read more »

Building Brands In Uncertain Times

I remember 23 years ago when the Red River flooded in Grand Forks. It was devastating. Homes and businesses were lost. It was a financial and personal tragedy of epic proportions. At the time, I was selling for a manufacturer, and I remember one of my lawn and garden retail customers in Grand Forks taking… Read more »

Differentiating Bank Products

All checking accounts are the same. That’s not a true statement, of course, but it sure can seem that way sometimes. When rates are low, the difference between an account that earns nothing and an account that earns next to nothing can be hard for consumers to comprehend. Sometimes banks can add on features, but… Read more »