All social media content is judged based on a somewhat nebulous concept known as “engagement.” Hypothetically, it’s a measure of how much your followers are interested in the things you post on platforms like LinkedIn, Facebook, Twitter and Instagram. In practice, engagement can be harder to pin down.One way for a business to judge engagement… Read more »
Implementing a marketing automation platform is a big deal, and it can be a little overwhelming at first. However, everything always runs smoother when you have a plan in place, and this situation is no different. Start by taking a look at your manual marketing processes – primarily related to digital customer engagement and customer… Read more »
I am the president of Anchor Marketing. However, sometimes the hardest part of my job is explaining how marketing is different than branding. When you say “marketing,” a lot of people think you are talking about advertising and sales promotions. And while that is true, it’s only a small part of what Anchor does. The… Read more »
One of the hottest buzz words in marketing for the last few years has been “marketing automation.” The goal for marketing automation is to simplify manual processes and create marketing qualified leads (MQLs) to pass onto your sales team.
Remember when newspaper, radio and TV were on top of the media world? Remember when direct mail and personal sales calls were the only real options for business to business communication? It seems like it was only a few years ago this was the case, but I have a few startling facts for you: Facebook… Read more »
We live in a digital world, and it can be tempting to think that everybody uses the same social platforms as we do. This isn’t reality, of course, and if you are looking to reach young people, you may need to look outside your own favorites. For example, imagine your business is growing, and you… Read more »
Everyone knows that humans don’t make buying decisions all at once. To employ an over-used marketing buzzword, it’s a journey – one that includes the awareness step, the consideration step and finally the decision step. The trick, then, comes in trying to show them your product or service in the right way at the right… Read more »