Category: Professional Services

What Google Isn’t Telling You About Using Google Ads For B2B

Google Ads (formerly Adwords) is the search giant’s platform for delivering paid communication via search ads, display ads and YouTube videos. You know those ads you see when you do a Google search? Pretty much all of them, in dozens of different formats and file sizes, appear via Google Ads. It’s been around since 2000,… Read more »

Reach Quality Job Candidates On LinkedIn

There are a lot of job posting websites in the world today, and you’ve probably heard names like Indeed, Glassdoor and ZipRecruiter (maybe you’ve even tried them). Here’s another name to consider: LinkedIn. You’ve always known that it’s a great place for business professionals to network and share their career achievements, but you may not… Read more »

Use Company Secrets To Engage New Prospects

If you lead the sales effort for your company, you’re often trying to start conversations with prospects who you’ve never met in-person. Making those connections over the past couple of months without face time at trade events, trade shows or drop-ins has been twice as hard. How can you convince people to be interested in… Read more »

A Question Worth Answering

As the pandemic and its effects have unfolded, one of the things that I miss the most is face-to-face meetings with business leaders. Things have changed a lot, and there is little doubt that the way we interact post-pandemic will be different. What won’t change is the value of asking questions of those we help… Read more »

Differentiating Bank Products

All checking accounts are the same. That’s not a true statement, of course, but it sure can seem that way sometimes. When rates are low, the difference between an account that earns nothing and an account that earns next to nothing can be hard for consumers to comprehend. Sometimes banks can add on features, but… Read more »