Research is an amazing thing, not just because it provides us with facts, but because it often reveals the truth about facts. I hear stories often about companies performing research, and leadership being surprised at the results. One business, for example, discovered that their customers thought of them as conservative, rigid and intimidating. Leadership was stunned. They… Read more »
Forgive me for the click bait-y headline, but it is an accurate way of describing the issue I am going to discuss in this article. I’m not going to write about business plans or financing issues or supply chain miscues. Instead, I’m going to write about a problem that is more insidious because it hides… Read more »
Google Ads (formerly Adwords) is the search giant’s platform for delivering paid communication via search ads, display ads and YouTube videos. You know those ads you see when you do a Google search? Pretty much all of them, in dozens of different formats and file sizes, appear via Google Ads. It’s been around since 2000,… Read more »
There are a lot of job posting websites in the world today, and you’ve probably heard names like Indeed, Glassdoor and ZipRecruiter (maybe you’ve even tried them). Here’s another name to consider: LinkedIn. You’ve always known that it’s a great place for business professionals to network and share their career achievements, but you may not… Read more »
If you lead the sales effort for your company, you’re often trying to start conversations with prospects who you’ve never met in-person. Making those connections over the past couple of months without face time at trade events, trade shows or drop-ins has been twice as hard. How can you convince people to be interested in… Read more »
Webinars actually have some advantages over in-person meetings.
Find partners who are more interested in learning about your business and less interested in trying to sell you something.