Category: Manufacturing

Be Sure Your Messaging Reflects Your Culture

Research is an amazing thing, not just because it provides us with facts, but because it often reveals the truth about facts. I hear stories often about companies performing research, and leadership being surprised at the results. One business, for example, discovered that their customers thought of them as conservative, rigid and intimidating. Leadership was stunned. They… Read more »

The Biggest Mistake Business Leaders Make

Forgive me for the click bait-y headline, but it is an accurate way of describing the issue I am going to discuss in this article. I’m not going to write about business plans or financing issues or supply chain miscues. Instead, I’m going to write about a problem that is more insidious because it hides… Read more »

The Paradox Of Volume With SEO

Over our history, Americans have mastered the art of “more.” If we go to a restaurant and don’t get a huge portion that results in us feeling like Violet Beauregarde until bedtime, we act like we got ripped off. If six episodes of a TV show we like is good, then twelve episodes must be… Read more »

It’s Easier Than You Think To Use Emerging Media To Promote Your Brand

Remember when newspaper, radio and TV were on top of the media world? Remember when direct mail and personal sales calls were the only real options for business to business communication? It seems like it was only a few years ago this was the case, but I have a few startling facts for you: Facebook… Read more »

What Google Isn’t Telling You About Using Google Ads For B2B

Google Ads (formerly Adwords) is the search giant’s platform for delivering paid communication via search ads, display ads and YouTube videos. You know those ads you see when you do a Google search? Pretty much all of them, in dozens of different formats and file sizes, appear via Google Ads. It’s been around since 2000,… Read more »

Manufacturers And Snapchat

We’ve all heard of Snapchat (it’s the one with short messages and video that disappear after a short time), and if you’re a business-to-consumer (B2C) company with a young audience, it’s getting easier and easier to utilize this platform with your marketing. However, I think it’s fair to say that a majority of companies who… Read more »

Reach Quality Job Candidates On LinkedIn

There are a lot of job posting websites in the world today, and you’ve probably heard names like Indeed, Glassdoor and ZipRecruiter (maybe you’ve even tried them). Here’s another name to consider: LinkedIn. You’ve always known that it’s a great place for business professionals to network and share their career achievements, but you may not… Read more »