Category: Branding

Mission Statements And The Blues Bros

Don’t ask me why, but every time I hear someone say, “mission statement,” my mind flashes back to Dan Aykroyd’s character in the film The Blues Brothers. If you’ve seen it recently (or have a really good memory), Elwood tells people “We are on a mission from God.” While he’s pretty convincing, my gut tells me… Read more »

Can’t Find Employees? Discover 3D Printing.

It is well-known that there is a worker shortage in manufacturing, and I know many CEOs lay awake at night trying to solve the issue of recruiting and retaining talent. As a result, many companies have turned to technology like 3D printing (also known as additive manufacturing) to address their needs. While this may seem… Read more »

Hindsight And Headwinds

It was a warm evening in the spring of 1992, and the winds were light and variable as we departed Charleston, South Carolina, for our return flight to Clarksville, Tennessee. Our single-engine Cessna aircraft had the fuel tanks topped off, and the weather for the 500-mile trip looked good. With the steady hum of the… Read more »

Modern Targeting Still Needs Human Insights

A few years ago, the promise of big data seemed infinite. Recent privacy meltdowns at Facebook and Google, however, have brought many of those notions crashing back down to earth. Unfortunately, some branding professionals in the world haven’t been keeping up with this new reality, and as a result you have to be careful who… Read more »

Light The Fire Before You Need The Heat

A common theme that I hear when visiting with manufacturers is that they are too busy to concentrate on marketing their company or products. In fact, some of them tell me that they are so busy that they are turning away work. Their logic, then, goes something like this: why encourage more people to buy… Read more »

Rescheduling Halloween

By now, you’ve likely heard about the petition circulating online to change Halloween in the United States from October 31 to the last Saturday of October. It’s an interesting proposition. Halloween lovers have always hated weekday celebrations and brands like Snickers are already on board with this nascent “social movement” because, well, why wouldn’t they… Read more »

Drones And Distribution

I don’t know about you, but I can’t help but listen when people are talking about drones being the future of package delivery. It reminds me of the Jetsons and their flying cars. Who knows? Maybe those aren’t too far behind. This topic inevitably brings to mind FedEx, UPS and Amazon using this technology to deliver… Read more »