I was at Target the other day (I know, I know it’s “cheugy” – the new word that teenagers use to refer to somebody that is uncool – but I like Target’s stuff) and a man across the produce section caught my eye. He was staring very intently at me, like people do when they… Read more »
Category: Branding
Research is an amazing thing, not just because it provides us with facts, but because it often reveals the truth about facts. I hear stories often about companies performing research, and leadership being surprised at the results. One business, for example, discovered that their customers thought of them as conservative, rigid and intimidating. Leadership was stunned. They… Read more »
Forgive me for the click bait-y headline, but it is an accurate way of describing the issue I am going to discuss in this article. I’m not going to write about business plans or financing issues or supply chain miscues. Instead, I’m going to write about a problem that is more insidious because it hides… Read more »
Over our history, Americans have mastered the art of “more.” If we go to a restaurant and don’t get a huge portion that results in us feeling like Violet Beauregarde until bedtime, we act like we got ripped off. If six episodes of a TV show we like is good, then twelve episodes must be… Read more »
All social media content is judged based on a somewhat nebulous concept known as “engagement.” Hypothetically, it’s a measure of how much your followers are interested in the things you post on platforms like LinkedIn, Facebook, Twitter and Instagram. In practice, engagement can be harder to pin down.One way for a business to judge engagement… Read more »
Implementing a marketing automation platform is a big deal, and it can be a little overwhelming at first. However, everything always runs smoother when you have a plan in place, and this situation is no different. Start by taking a look at your manual marketing processes – primarily related to digital customer engagement and customer… Read more »
I am the president of Anchor Marketing. However, sometimes the hardest part of my job is explaining how marketing is different than branding. When you say “marketing,” a lot of people think you are talking about advertising and sales promotions. And while that is true, it’s only a small part of what Anchor does. The… Read more »
