Category: Branding

Modern Targeting Still Needs Human Insights

A few years ago, the promise of big data seemed infinite. Recent privacy meltdowns at Facebook and Google, however, have brought many of those notions crashing back down to earth. Unfortunately, some branding professionals in the world haven’t been keeping up with this new reality, and as a result you have to be careful who… Read more »

Light The Fire Before You Need The Heat

A common theme that I hear when visiting with manufacturers is that they are too busy to concentrate on marketing their company or products. In fact, some of them tell me that they are so busy that they are turning away work. Their logic, then, goes something like this: why encourage more people to buy… Read more »

Rescheduling Halloween

By now, you’ve likely heard about the petition circulating online to change Halloween in the United States from October 31 to the last Saturday of October. It’s an interesting proposition. Halloween lovers have always hated weekday celebrations and brands like Snickers are already on board with this nascent “social movement” because, well, why wouldn’t they… Read more »

Drones And Distribution

I don’t know about you, but I can’t help but listen when people are talking about drones being the future of package delivery. It reminds me of the Jetsons and their flying cars. Who knows? Maybe those aren’t too far behind. This topic inevitably brings to mind FedEx, UPS and Amazon using this technology to deliver… Read more »

Dirt In Your Teeth

Growing up on the farm, I can remember times where I was keenly aware of the wind direction. Not because I was spraying and concerned about drift, but because of the direction the dust would blow. Driving an open air John Deere 5020 tractor usually meant that in one direction, the wind blew fresh air… Read more »

Distributors: Amazon Only Loves You For Your Data

Being a bit of a nerd, it’s not uncommon to see me staring at a blank piece of paper deep in thought, followed by a fevered session of doodling, sketching and note-taking. My wife calls this “unveiling the secret world inside Hal’s mind.” In truth, there are no secrets. I just don’t “download” ideas to… Read more »

Facebook, Libra Shake Up Traditional Banking

Most big Facebook headlines over the last few years have been fairly bad news, filled with privacy concerns and political intrigue. The latest announcement from Mark Zuckerberg and his crew of social media risk takers, on the other hand, contains alarming news for banks. Facebook, along with partners like VISA, Mastercard, PayPal, Stripe and Uber… Read more »