Anchor helps public health departments and related organizations make an impact with their messages about everything from drug and alcohol abuse to recovery programs and vaccinations. This is a unique job, one that is is different than selling a product. It requires careful targeting, and a willingness to utilize emerging media platforms that may be foreign to decision makers but second nature to the young people for whom the messages are meant.
To influence behavior with your public health message, it needs to feature laser-focused targeting, innovative delivery and eye catching creative.
Mass media is impractical for campaigns like these. These platforms often cover too much geography, a waste of precious resources (which are frequently based on hard-to-get grants). They also suffer from declining effectiveness, as young people use their mobile devices to regularly try the “next big thing.” Anchor Marketing navigates the new trends in social media and message delivery with a purpose: placing impactful message where they will do the most good, no matter who that target audience is and how they consume their communication and entertainment. As a public health decision maker, you have an incredibly important job and very often not enough time to do it. We can help.
We help public health organizations with geographically targeted campaigns that utilize:
- Snapchat
- TikTok
- YouTube
- Digital Advertising
- Hulu
- Spotify
- Pandora
- Radio
- Movie theater advertising
- Promotional items
- Brand building
It’s time for your marketing to make a difference.
Whether you’re telling youth about the dangers of substance abuse, showing adults why they should discourage underage drinking, or giving families reasons to make better health decisions, Anchor Marketing is a powerful partner to have. We’re experienced, and we’re ready to help you and your organization make a real difference in the communities you serve.
