We’ve all heard of Snapchat (it’s the one with short messages and video that disappear after a short time), and if you’re a business-to-consumer (B2C) company with a young audience, it’s getting easier and easier to utilize this platform with your marketing. However, I think it’s fair to say that a majority of companies who work in the business-to-business (B2B) world don’t consider Snapchat when it comes to their communications.
Why is that?
Just because Snapchat’s users are young doesn’t mean that there isn’t value in the platform for B2B companies. The platform’s primary users are aging (many of them are in their twenties, and a large number are even in their thirties). That makes Snapchat a good platform for employee recruitment. Snapchat says that it reaches 90 percent of all 13-24-year-olds and 75 percent of all 13-34-year-olds in the U.S., and it has an array of targeting abilities that allow you to narrow your audience based on age, gender and location.
If you’re a manufacturing plant looking to hire new plant floor employees, for example, consider utilizing Snapchat in your recruitment campaign. 18-24-year-old prospects are more likely to see your ad on Snapchat than they are on a billboard.
Perhaps you have thought about advertising on Snapchat but heard they require a minimum budget of $3,000/month. This used to be the case, but Snapchat has recently made changes that make them much more appealing to small and medium advertisers. In fact, Snapchat’s website says you can start a campaign for as low as $5/day (in a month you would spend roughly $150).
As Snapchat starts to become more friendly to businesses, Anchor is here to help your company make the most of it. We do it for our clients, and we can do it for you, too.
