Anchor Marketing knows how to communicate with both engineers and executives. We have clients who work in systems integration and clients who work in manufacturing. In short, we know how complicated the language of control engineering can be, and we speak it fluently to decision makers, no matter what their background is.
Complex solutions require simple, elegant branding.
One size does not fit all when it comes to control systems, and the same can be said for your brand. What makes you stand out from your competitors? What kinds of unique challenges are keeping manufacturers up at night? And how can you use that knowledge – along with laser-focused targeting – to change prospects into leads (without all the waste)?
First, Anchor works with a client to develop a consistent strategy. Then we establish clear goals and use the best tactics to deliver a memorable message in a memorable way. We’re not afraid to use bleeding-edge ideas like marketing automation and retargeting – or proven media like Google search, LinkedIn or other social media platforms. Sometimes we even use traditional tactics like direct mail. Guerrilla branding means using whatever means necessary to reach and influence your leads.
Here are just a few of the platforms that we use to help our clients succeed:
- Marketing Automation
- Customer Relationship Marketing (CRM)
- Online Video
- LinkedIn / Social Media
- Email Marketing
- Sales Collateral
- IP Targeting
- Direct Mail
We can even help you to improve buy-in with your own team.
If you need help motivating and training your engineers and sales team, Anchor has the tools to make it a reality. We put inspiration together with motivation every day for our clients, and we can help you as well.
Anchor works with businesses across North America. We’d like to work with you, too.