Author: Jay Mindeman

Jay Mindeman is the award winning creative director at Anchor Marketing. He is responsible for writing a good portion of the content that the agency produces. He also oversees graphic design and web development. In addition to his work at Anchor, Jay teaches communication at North Dakota's largest university.
Want To Know Who Visits Your Site?

The answer to a single question has been the Holy Grail of marketing since the inception of the internet: “What if I could get the contact information of everyone who visits my website?” These would be incredibly valuable leads. After all, they already sought you out and spent time reading your information! These visitors are… Read more »

Dawn Of The DJ 3000

I recently switched vehicles, and for one challenging day I was forced to listen to good old terrestrial FM radio while I worked on changing over my XM subscription (not as easy as it should have been, by the way). I almost didn’t make it. All total I listened for about an hour that day as… Read more »

2016’s Most Viral Commercials

Adweek recently posted a story listing the 20 Most Viral Ads of 2016. It’s all video, there are a lot of foreign commercials on the list and everything is pretty fun to watch. With the exception of serial viral pioneers OK Go, there isn’t much consistency here – at least at first glance: a Doritos commercial… Read more »

Talk To Yourself And You’re The Only One Who Listens

You are not your target audience. There. I said it. You may have been once, but not anymore. The minute you start a company or start working for a company that sells to a specific group of people, you are no longer part of that group of people (instead, you are part of a new… Read more »

The Meteorology Con

I put Christmas lights on my house yesterday, and I could have done it in shorts and a t-shirt. It is the middle of November, by the way. Yesterday was about twenty degrees warmer than the average. Twenty degrees! I’ve never seen anything like this, nor has anybody I’ve spoken with. We might have a… Read more »

Is The CW App The Future Of TV?

I am a huge comic book nerd. I used to draw them, I still read them and I will always love them. Jim Aparo is as important to me as Rembrandt or Matisse. Consequently, my wife (who even buys me Pop! figurines for my office) and I love to watch Arrow, The Flash and even Legends of… Read more »