Author: Jay Mindeman

Jay Mindeman is the award winning creative director at Anchor Marketing. He is responsible for writing a good portion of the content that the agency produces. He also oversees graphic design and web development. In addition to his work at Anchor, Jay teaches communication at North Dakota's largest university.
The Biggest Hyperbole Of All Time

If you have a gamer in your house, you may have heard talk last week about something called E3. It’s a huge video game and technology expo held in California each June, and big companies like EA, Sony and Activision use it to announce their biggest new game titles. To accomplish this, these companies traditionally… Read more »

Ham-flavored Diet Coke

If you’ve been paying attention to the marketing messages coming your way in the last month or so, you already know that Diet Coke recently rolled out a host of new flavors: Twisted Mango, Ginger Lime, Feisty Cherry and Blood Orange. In the 35 or so years since the drink’s introduction, it has never significantly… Read more »

5 Things Not To Say To A Curling Fan

As we make our way through the winter Olympics, I thought I would look at a sport that has something of an image problem – curling. For the uninitiated – or those living south of Nebraska – curling is a winter sport in which the participants slide a “rock” or “stone” (think of it as… Read more »

The Psychology Of Vikings Fans

I like football, however, I’ve never fully invested in NFL mania (I appreciate the strategy more than the spectacle), and as such I’ve become just as interested in studying football fans as I have football games. And when Minneapolis is the closest major city, you find yourself immersed in the purple-soaked culture of the Minnesota… Read more »

Board Games Are Anything But Flat

I was a big fan of board games when I was a kid. I loved the classics like Monopoly and Life, but my favorites were more obscure. I was a huge fan of Payday and Go For Broke, the first of which is now obscure and the second of which has been out of print… Read more »

Choking Down A Glass Of Tang

Over the weekend, I watched Kong: Skull Island with some friends. Not only was it a great movie (Giant monkey wrestles giant turkey vulture? Sign me up!), it had some funny lines. The movie is set in the mid 1970s, and one particular scene brought back memories. The crew that lands on Skull Island finds… Read more »

I’m Studying Reruns Of Cheers

My family watches TV together. We don’t exactly look like a Norman Rockwell painting from the Saturday Evening Post, but it gives me an excuse to get them in the same room for a half an hour or so. When my girls entered their teens, it became challenging to get them to eat with the… Read more »