Author: Jay Mindeman

Jay Mindeman is the award winning creative director at Anchor Marketing. He is responsible for writing a good portion of the content that the agency produces. He also oversees graphic design and web development. In addition to his work at Anchor, Jay teaches communication at North Dakota's largest university.
Cosmo And The New Journalism

We’ve seen the death of old school print journalism coming for a while now. The mobile web has created a society of citizen journalists, and now that we can write and shoot the news ourselves (“Officer, could you be a dear and tase him again under the streetlight? The shadows on that last take were awful.”),… Read more »

Facebook Monsters We Create

Ever hear of Flow magazine? Maybe it’s not ringing a bell. But if you use Facebook, you may recall seeing posts like “The 6 cancer causers in your home you need to get rid of!” or “The most common form of stress these days is dealing with fake people who can’t be trusted” or the… Read more »

Journey In Concert: What I Learned

I love rock music, especially when it features a skilled guitar player (a music teacher introduced me to Hendrix and once I’d heard “All Along The Watchtower” I never looked back). Over the years, I’ve been to a good number of concerts and been privileged to see some of the greatest guitarists of our time: Eddie… Read more »

I Was A Bad College Basketball Player (For One Afternoon)

Throughout my life, I have learned humility the old-fashioned way: by being humiliated. I was an OK high school basketball player. I wasn’t good, but I wasn’t terrible, either (though I still recall overhearing my coach telling someone that I “was convinced that I was Magic Johnson.” It wasn’t meant as a compliment). I was a… Read more »

Want To Know Who Visits Your Site?

The answer to a single question has been the Holy Grail of marketing since the inception of the internet: “What if I could get the contact information of everyone who visits my website?” These would be incredibly valuable leads. After all, they already sought you out and spent time reading your information! These visitors are… Read more »

Dawn Of The DJ 3000

I recently switched vehicles, and for one challenging day I was forced to listen to good old terrestrial FM radio while I worked on changing over my XM subscription (not as easy as it should have been, by the way). I almost didn’t make it. All total I listened for about an hour that day as… Read more »