Author: Jay Mindeman

Jay Mindeman is the award winning creative director at Anchor Marketing. He is responsible for writing a good portion of the content that the agency produces. He also oversees graphic design and web development. In addition to his work at Anchor, Jay teaches communication at North Dakota's largest university.
Board Games Are Anything But Flat

I was a big fan of board games when I was a kid. I loved the classics like Monopoly and Life, but my favorites were more obscure. I was a huge fan of Payday and Go For Broke, the first of which is now obscure and the second of which has been out of print… Read more »

Choking Down A Glass Of Tang

Over the weekend, I watched Kong: Skull Island with some friends. Not only was it a great movie (Giant monkey wrestles giant turkey vulture? Sign me up!), it had some funny lines. The movie is set in the mid 1970s, and one particular scene brought back memories. The crew that lands on Skull Island finds… Read more »

I’m Studying Reruns Of Cheers

My family watches TV together. We don’t exactly look like a Norman Rockwell painting from the Saturday Evening Post, but it gives me an excuse to get them in the same room for a half an hour or so. When my girls entered their teens, it became challenging to get them to eat with the… Read more »

Game of Thrones Hits Ludicrous Speed

I’ve blogged about Game of Thrones before, but it was mostly nerdy rantings from a fantasy / sci-fi geek. The average viewer didn’t care that the show started to focus more on Kit Harrington’s hair than on plausible, consistent storytelling. In fact, women across the globe applauded HBO’s obvious Jon Snow resurrection / money grab.… Read more »

You Need A Crisis Management Plan

Recently, I have been doing a lot of work with risk and crisis communication. For the most part, it’s a topic people don’t want to think about. There is a very “meta” quality to it: We have so much stress in our current lives that we naturally try to avoid worrying about future stress before… Read more »

Using HBO, Netflix To Build Brands

Those who read my blog on a regular basis know that I don’t get cable. Instead, my family utilizes a combination of streaming services that include Netflix, Hulu, Amazon and Sling (and yes, I still save a ton of money). I am part of a growing minority in the United States known as cable cutters,… Read more »

Risky Business: 20 Years Of Anchor

Birthdays are a double-edged sword when you are in the business of branding and marketing. Experience is a plus, of course, but so are new ideas. Anchor Marketing turned 20 this year, and while we’ve come a long way from founder Steve Eickman and I working on desks salvaged from an office fire, I’m proud to say that we’ve… Read more »