Author: Jay Mindeman

Jay Mindeman is the award winning creative director at Anchor Marketing. He is responsible for writing a good portion of the content that the agency produces. He also oversees graphic design and web development. In addition to his work at Anchor, Jay teaches communication at North Dakota's largest university.
Planning For Marketing And Marketing From A Plan

Hank had an appointment with a client. He was scheduled to meet Mac, a contractor, at a model home in a new housing development to discuss some business. Hank had a general idea where he was going, so he busied himself with other tasks until the time came to go to the meeting. As he… Read more »

Just One Piece Of The Puzzle

I remember going over the elements of the “marketing mix” when I was an undergraduate. I kept them with me as a graduate student, as well. Twenty years later, I still consider them an important part of everything I do. Over the years, I’ve learned how to develop dynamic selling messages and deliver them through… Read more »

What’s Up (and down) With Facebook?

As I write this blog, Facebook’s stock price is in the tank. Mark Z. has just assured investors that he will not sell his stock for at least a year. There is a dark cloud over part of Menlo Park , California, that is for sure.