Anchor facilitates strategic and operational business planning for clients. Planning is an aspect of corporate management that charts a course to a specific destination. The resulting “map” shows the company how to navigate correctly through the stormy waters of business, rather than going off course due to the unpredictable tides of business. To engage successfully… Read more »
Author: Jay Mindeman
Jay Mindeman is the award winning creative director at Anchor Marketing. He is responsible for writing a good portion of the content that the agency produces. He also oversees graphic design and web development. In addition to his work at Anchor, Jay teaches communication at North Dakota's largest university.
Hank had an appointment with a client. He was scheduled to meet Mac, a contractor, at a model home in a new housing development to discuss some business. Hank had a general idea where he was going, so he busied himself with other tasks until the time came to go to the meeting. As he… Read more »
I remember going over the elements of the “marketing mix” when I was an undergraduate. I kept them with me as a graduate student, as well. Twenty years later, I still consider them an important part of everything I do. Over the years, I’ve learned how to develop dynamic selling messages and deliver them through… Read more »
Despite its image, pay-per-click marketing on Bing might be just what you’re looking for.
As I write this blog, Facebook’s stock price is in the tank. Mark Z. has just assured investors that he will not sell his stock for at least a year. There is a dark cloud over part of Menlo Park , California, that is for sure.
We’ve spent the lion’s share of the last five years squinting keenly at marketing’s future.
Let’s just say that Facebook’s IPO could have gone better.
