Author: Jay Mindeman

Jay Mindeman is the award winning creative director at Anchor Marketing. He is responsible for writing a good portion of the content that the agency produces. He also oversees graphic design and web development. In addition to his work at Anchor, Jay teaches communication at North Dakota's largest university.
The Warriors And The NBA As WWE

I am feeling old. I don’t have a sore back or terribly bad eyesight or anything, but when it comes to talking about my favorite sport – professional basketball – I catch myself sounding like an old man on his porch telling teenagers to stay off his lawn. I find myself bemoaning the current state… Read more »

Easter Bunny Horror Stories

The other day I was making an infrequent trip to a shopping mall, and I happened to walk by the seasonal photo set (one of the reasons that my mall visits are infrequent, by the way). On the set was a screaming toddler and well-meaning adult in a terrifying Easter Bunny costume. It was classic:… Read more »

How To React To Facebook Reactions

If you ever wanted a “dislike” button on Facebook, your wish has finally come true. Well sort of. The addition of cute “reactions” emoji now allows users to weigh in on posts with a little more emotional precision. You can still like something, but now you can also choose a “love” icon, a “laughing” icon,… Read more »

The Super Bowl Of Bad Ads

Well, the Denver Broncos are the NFL Super Bowl champs, but who won the annual “ad bowl,” the competition to see who can make the greatest, most-talked about TV commercial? Nobody. This year’s crop of “event ads” was by far the worst in history. Time and time again I found myself asking my wife “who… Read more »

Count Netflix Is Coming For You

Do you know why people love streaming movies and TV shows on Netflix? Because it’s convenient, and it doesn’t need advertising support to survive. But have you ever wondered why it doesn’t need ad dollars to survive? In honor of the scant number of moldy horror movies left in the withering Netflix library, let me explain… Read more »

20 Above VS 20 Below

If you live in North Dakota for any period of time that includes January and February, you are likely to experience the joys of subzero temperatures. And if you’re really lucky, you’ll get to experience the life-changing, paradigm-shifting glory of a cold snap like the one we experienced recently, complete with temperatures that tumble 20 or… Read more »

Life Is Like The Vikings

If you watch the NFL at all, you know that this weekend the Minnesota Vikings lost a heartbreaker of a playoff game to the Seahawks in subzero temperatures. As I watched the predictable social media response after the game, I could sympathize with kicker Blair Walsh, who missed a short field goal that would have sealed a… Read more »