Author: Jay Mindeman

Jay Mindeman is the award winning creative director at Anchor Marketing. He is responsible for writing a good portion of the content that the agency produces. He also oversees graphic design and web development. In addition to his work at Anchor, Jay teaches communication at North Dakota's largest university.
Why Movie Audiences Prefer Marvel Over DC

It may surprise you to hear that people still buy comic books. Lots and lots of them. In fact, 2018 was one of the biggest years in comic books’ history. Comic books are no longer relegated to bespectacled 12-year-old boys reading under the blankets at night with a flashlight. Today, both boys and girls enjoy… Read more »

The Long Game

If you’ve ever competed against me in a sport or a game, you know that while I hate to lose, I am also a huge fan of outstanding plays – even if my competition is responsible for them. I chirp a lot during a game (refs eventually get used to being called “stripes”), but rarely… Read more »

What Tournaments Teach Us

Last weekend I managed to watch some of a college basketball tournament, an exceptional high school basketball tournament and a little college playoff hockey (less than exceptional). It’s that time of year when sports fans being seated at a restaurant ask for that perfect spot where they can “see all of the games.” In one… Read more »

Blizzards And Branding

Anyone who’s lived in North Dakota during winter can relate to that 1/2 second when you stomp the accelerator and hope you aren’t’ flattened by an 18-wheeler.

Lessons From The Sears Shipwreck

In college I worked as a bellman at a nice hotel. I carried bags, delivered room service, unclogged drains (as gross as it sounds in a hotel) and worked until 11pm or midnight. I am not a night owl, so studying was impossible after my shift. It only took a semester or so for me… Read more »

Writing News Releases That Journalists Will Love

For most of the 20th Century, there was a thin but clear distinction between those writers who considered themselves journalists and those who considered themselves public relations professionals. Journalists claimed the high ground, acting as guardians of the truth for the citizens they served, keeping one suspicious eye on their neighbors in the world of… Read more »

A Remorseless Eating Machine

No summer can come and go in the United States without a movie about sharks. This year it was about a giant prehistoric shark called a megalodon (which also happened to be my nickname for one of our first writers here at Anchor – Megan has gone on to do just fine for herself, thank… Read more »