Contact lenses hurt my eyes. I wore them when I was younger because I thought I needed to, so I’d struggle through eight hours of work or school then rip them out of my bloodshot eyes the minute I got home. I kept wearing them to play basketball, but when I retired my weekend warrior… Read more »
Author: Jay Mindeman
Jay Mindeman is the award winning creative director at Anchor Marketing. He is responsible for writing a good portion of the content that the agency produces. He also oversees graphic design and web development. In addition to his work at Anchor, Jay teaches communication at North Dakota's largest university.
I was at Target the other day (I know, I know it’s “cheugy” – the new word that teenagers use to refer to somebody that is uncool – but I like Target’s stuff) and a man across the produce section caught my eye. He was staring very intently at me, like people do when they… Read more »
Over our history, Americans have mastered the art of “more.” If we go to a restaurant and don’t get a huge portion that results in us feeling like Violet Beauregarde until bedtime, we act like we got ripped off. If six episodes of a TV show we like is good, then twelve episodes must be… Read more »
Right now the biggest name in social media is probably Instagram. Of course its older sister Facebook has more total users (as does its cousin WhatsApp), but if you are looking for a legit, mature platform that is in its prime, Instagram is the winner. And speaking of mature – did you know that Instagram… Read more »
Imagine that your job is to scout an opposing football team. Initially you are given full access to your opponents. You get to watch them practice. You get to listen in on their planning sessions. You are allowed to watch their facility 24 hours a day to see who comes and who goes. You even… Read more »
Those who work with me are used to me asking “what is the downside” as we evaluate a decision. While it may sound like a negative question, that couldn’t be further from the truth. When I ask for the downside on an issue, I’m really just asking “what is the worst that can happen?” Here’s… Read more »
The words “push” and “pull” have a long history in the world of brand building. For the past century or so, marketing professionals have used them to describe how our messages drive sales: a push strategy could “push” the product down through the sales and distribution channel to get it in front of consumers (mainly… Read more »
