In the summer of 2020, the Anchor Marketing team will move out of our current building and instead serve clients from anywhere we have an internet connection. Due to the COVID-19 pandemic, Anchor Marketing had temporarily made this transition in March of 2020, and the resulting work and customer response have been so positive that… Read more »
Anchor Ideas
If you lead the sales effort for your company, you’re often trying to start conversations with prospects who you’ve never met in-person. Making those connections over the past couple of months without face time at trade events, trade shows or drop-ins has been twice as hard. How can you convince people to be interested in… Read more »
If your company relies on trade shows as a source of sales leads, you’ll want to continue reading this. Within the past few weeks, nearly every trade show from now through June has been cancelled. As a result, trade show promoters, trade organizations and even some marketing companies are scrambling to offer alternative “virtual” trade… Read more »
Webinars actually have some advantages over in-person meetings.
Find partners who are more interested in learning about your business and less interested in trying to sell you something.
I remember 23 years ago when the Red River flooded in Grand Forks. It was devastating. Homes and businesses were lost. It was a financial and personal tragedy of epic proportions. At the time, I was selling for a manufacturer, and I remember one of my lawn and garden retail customers in Grand Forks taking… Read more »
All checking accounts are the same. That’s not a true statement, of course, but it sure can seem that way sometimes. When rates are low, the difference between an account that earns nothing and an account that earns next to nothing can be hard for consumers to comprehend. Sometimes banks can add on features, but… Read more »
