Google Ads (formerly Adwords) is the search giant’s platform for delivering paid communication via search ads, display ads and YouTube videos. You know those ads you see when you do a Google search? Pretty much all of them, in dozens of different formats and file sizes, appear via Google Ads. It’s been around since 2000, and in that time Google has refined it, added to it and blended it together with other services.
The focus for Google Ads has always been “go big.” But nobody told us here at Anchor Marketing, so just a few years after Google Ads launched, we started using it to build brands for our business-to-business customers. We discovered almost immediately that thinking small paid off. Are you interested in putting the 800-pound gorilla that is Google Ads to work for your B2B branding? Here are some tips that can ensure that you take advantage of the platform’s efficient targeting without getting lost in the weeds.