Anchor Ideas

How Dirty Are Your Eyeglasses?

Contact lenses hurt my eyes. I wore them when I was younger because I thought I needed to, so I’d struggle through eight hours of work or school then rip them out of my bloodshot eyes the minute I got home. I kept wearing them to play basketball, but when I retired my weekend warrior… Read more »

Finding Leads With Facebook And Instagram

Typically, I would consider Facebook and Instagram to be best suited for B2C companies, and so would many others. B2C has shorter buyer journeys than B2B, which makes it easy to see an immediate impact when running something like a retargeting campaign. As we know, B2B buyer journeys can last months and sometimes years depending… Read more »

People Only Like Me For My Shirts

I was at Target the other day (I know, I know it’s “cheugy” – the new word that teenagers use to refer to somebody that is uncool – but I like Target’s stuff) and a man across the produce section caught my eye. He was staring very intently at me, like people do when they… Read more »

Be Sure Your Messaging Reflects Your Culture

Research is an amazing thing, not just because it provides us with facts, but because it often reveals the truth about facts. I hear stories often about companies performing research, and leadership being surprised at the results. One business, for example, discovered that their customers thought of them as conservative, rigid and intimidating. Leadership was stunned. They… Read more »

The Biggest Mistake Business Leaders Make

Forgive me for the click bait-y headline, but it is an accurate way of describing the issue I am going to discuss in this article. I’m not going to write about business plans or financing issues or supply chain miscues. Instead, I’m going to write about a problem that is more insidious because it hides… Read more »

The Paradox Of Volume With SEO

Over our history, Americans have mastered the art of “more.” If we go to a restaurant and don’t get a huge portion that results in us feeling like Violet Beauregarde until bedtime, we act like we got ripped off. If six episodes of a TV show we like is good, then twelve episodes must be… Read more »