Anchor Ideas

Disney+ Muddies The Stream

Now that Disney has its own streaming platform, I wonder if we are nearing critical mass for streaming services. In 2020, we will also get HBO Max and Peacock, NBCUniversal’s upcoming platform. I assure you that more will follow. For years I was part of the crowd screaming for al a carte television. After all,… Read more »

How To Utilize Employee Advocacy On LinkedIn

Do you fear that you’re investing time in quality content that nobody ever sees? Some days I bet you just want to grab a megaphone and shout from the rooftop – “Check out my new blog on our website!” It can be difficult to continue writing content when you think it’s not creating any value… Read more »

Understanding Rebranding

One of the toughest challenges companies face is rebranding. Leaders ask “should we change our name, or shouldn’t we? If so, why? If not, why not?” These are hard questions to answer. It’s not arithmetic so there is usually more than one right answer. Fortunately, we’ve helped companies navigate this process and learned a few… Read more »

Mission Statements And The Blues Bros

Don’t ask me why, but every time I hear someone say, “mission statement,” my mind flashes back to Dan Aykroyd’s character in the film The Blues Brothers. If you’ve seen it recently (or have a really good memory), Elwood tells people “We are on a mission from God.” While he’s pretty convincing, my gut tells me… Read more »

Can’t Find Employees? Discover 3D Printing.

It is well-known that there is a worker shortage in manufacturing, and I know many CEOs lay awake at night trying to solve the issue of recruiting and retaining talent. As a result, many companies have turned to technology like 3D printing (also known as additive manufacturing) to address their needs. While this may seem… Read more »

Hindsight And Headwinds

It was a warm evening in the spring of 1992, and the winds were light and variable as we departed Charleston, South Carolina, for our return flight to Clarksville, Tennessee. Our single-engine Cessna aircraft had the fuel tanks topped off, and the weather for the 500-mile trip looked good. With the steady hum of the… Read more »

Modern Targeting Still Needs Human Insights

A few years ago, the promise of big data seemed infinite. Recent privacy meltdowns at Facebook and Google, however, have brought many of those notions crashing back down to earth. Unfortunately, some branding professionals in the world haven’t been keeping up with this new reality, and as a result you have to be careful who… Read more »