If you have a gamer in your house, you may have heard talk last week about something called E3. It’s a huge video game and technology expo held in California each June, and big companies like EA, Sony and Activision use it to announce their biggest new game titles. To accomplish this, these companies traditionally… Read more »
Anchor Ideas
It’s no secret that Amazon would love to take over wholesale distribution. As any good marketing professional knows, providing services outside of products and price is imperative for a strong value proposition. Included below is a screenshot of one of Amazon’s latest efforts to do just that. Note that the testimonials from “pros” are heavily… Read more »
Recent events at Facebook have caused Americans to take a hard look at the big business of big data. As the saying goes, if you can’t identify a company’s product, then you yourself are the product. Facebook never hid that fact, but it took on a more sinister tone when Cambridge Analytics hijacked personal information… Read more »
Ask any ag bank to describe their biggest customers, and you will get some interesting feedback. Traditionally, farmers have shared some characteristics that set them apart from other customers, including other commercial accounts. Ag bankers will tell you that their farmers are conservative, are slow to adopt new technology and are fiercely protective of their… Read more »
If you’ve been paying attention to the marketing messages coming your way in the last month or so, you already know that Diet Coke recently rolled out a host of new flavors: Twisted Mango, Ginger Lime, Feisty Cherry and Blood Orange. In the 35 or so years since the drink’s introduction, it has never significantly… Read more »
If you pay attention to the stock market, you’ve heard the experts talking about a “correction” a lot over the last few years. If you didn’t know what they were talking about, we got to see one firsthand in early February. Common sense finally threw some cold water on the traders who had relentlessly pushed… Read more »
As we make our way through the winter Olympics, I thought I would look at a sport that has something of an image problem – curling. For the uninitiated – or those living south of Nebraska – curling is a winter sport in which the participants slide a “rock” or “stone” (think of it as… Read more »
