As more and more of your competitors try to define the position of their brands in the marketplace, it’s starting to get a little crowded in the minds of customers. While a growing number of companies strive to tell consumers who they really are, only the businesses that can identify their true value will successfully… Read more »
Anchor Ideas
In college I worked as a bellman at a nice hotel. I carried bags, delivered room service, unclogged drains (as gross as it sounds in a hotel) and worked until 11pm or midnight. I am not a night owl, so studying was impossible after my shift. It only took a semester or so for me… Read more »
For most of the 20th Century, there was a thin but clear distinction between those writers who considered themselves journalists and those who considered themselves public relations professionals. Journalists claimed the high ground, acting as guardians of the truth for the citizens they served, keeping one suspicious eye on their neighbors in the world of… Read more »
No summer can come and go in the United States without a movie about sharks. This year it was about a giant prehistoric shark called a megalodon (which also happened to be my nickname for one of our first writers here at Anchor – Megan has gone on to do just fine for herself, thank… Read more »
If you have a gamer in your house, you may have heard talk last week about something called E3. It’s a huge video game and technology expo held in California each June, and big companies like EA, Sony and Activision use it to announce their biggest new game titles. To accomplish this, these companies traditionally… Read more »
It’s no secret that Amazon would love to take over wholesale distribution. As any good marketing professional knows, providing services outside of products and price is imperative for a strong value proposition. Included below is a screenshot of one of Amazon’s latest efforts to do just that. Note that the testimonials from “pros” are heavily… Read more »
Recent events at Facebook have caused Americans to take a hard look at the big business of big data. As the saying goes, if you can’t identify a company’s product, then you yourself are the product. Facebook never hid that fact, but it took on a more sinister tone when Cambridge Analytics hijacked personal information… Read more »
