Logos are a powerful thing. A simple “swoosh” can tell an incredible story if you put the right branding power behind it. A good logo sets you apart from your competition and builds brand equity with your customers. That’s why it’s so strange that banks are so slow to update the symbol that represents their… Read more »
Category: Branding
I was a big fan of board games when I was a kid. I loved the classics like Monopoly and Life, but my favorites were more obscure. I was a huge fan of Payday and Go For Broke, the first of which is now obscure and the second of which has been out of print… Read more »
The separation of our personal and business lives seems almost as sacrosanct as that of church and state. However, this isn’t necessarily the case. If you work as a lender at a bank, for example, you are expected to follow a set of rules that gives people of all races and religions access to your… Read more »
Over the weekend, I watched Kong: Skull Island with some friends. Not only was it a great movie (Giant monkey wrestles giant turkey vulture? Sign me up!), it had some funny lines. The movie is set in the mid 1970s, and one particular scene brought back memories. The crew that lands on Skull Island finds… Read more »
The recent Equifax data breach sent shockwaves across the financial world. Not only did it weaken the public’s trust in the consumer credit reporting agencies, it sent ripples across the entire financial sector – including banks. Because they work together so closely, it’s easy for financial institutions to get caught in the wake of any… Read more »
My family watches TV together. We don’t exactly look like a Norman Rockwell painting from the Saturday Evening Post, but it gives me an excuse to get them in the same room for a half an hour or so. When my girls entered their teens, it became challenging to get them to eat with the… Read more »
Amazon.com changed the world. If you want to see just how much, seek out and walk through a Sears store (because evidently nobody goes into them to shop anymore). It’s a sad, strange experience – a little like a science fiction story where you are the last person on earth. Amazon has created an environment… Read more »
