I work with distributors in several different industries, and while their products are different, their challenges are oftentimes the same. Specifically, I hear frustration about how much time and money gets spent on marketing and branding to customers with few obvious results. Distributors concentrate a lot of effort on telling business-to-business customers their story only… Read more »
Category: Branding
I’m not a vegetarian, but thanks to a runaway cholesterol score, I am on the way. I eat very little meat, and no red meat at all. I have learned to adapt, and I can honestly say that I almost never covet the steaks that my wife gets at restaurants now and then. But I… Read more »
Have you ever heard of Tatiana Maslany? Probably not, even though she finally won an Emmy award in 2016. Have you ever heard of Orphan Black? Probably not, even though it has been in production since 2012. In both cases, you don’t know what you’ve been missing. Literally. So I’ll tell you. Orphan Black is a program… Read more »
Banks in the Midwest deal with an interesting conundrum. The same conservative thinking that kept them out of hot water during the financial crisis that hit the United States a decade ago often causes them to play it safe in every other aspect of their business. The problem is that being safe in finances and… Read more »
There was a time when Clear Channel Communications ruled the world. It was a mega media company, wheeling and dealing through almost every part of the music business, from radio stations to streaming services to ticket sales and artist management at one time or another. Remember when it famously crushed the Dixie Chicks insurrection of 2003 under its… Read more »
We’ve seen the death of old school print journalism coming for a while now. The mobile web has created a society of citizen journalists, and now that we can write and shoot the news ourselves (“Officer, could you be a dear and tase him again under the streetlight? The shadows on that last take were awful.”),… Read more »
Social media adoption by banks has worked its way from the largest to the smallest. Now, after a decade, even modest rural banks are getting on board. As your institution evaluates the options, the question to ask isn’t “what are we going to put on social media?” but instead “why are we using social media?”… Read more »