Anchor’s President Greg “Hal” Halliday recently presented on the topic “How Strategy And Planning Can Make Your Marketing Tactics Successful” during session seven of the Midwest Manufacturers’ Association’s AMFA/CMMA/TSMA Marketing for Manufacturers Webinar Series. Throughout the presentation, Halliday shared advice and tips about building strong brands for manufacturers, distributors and other B2B businesses.
A few of the topics included in Halliday’s presentation include strategy-first branding, the importance of identifying target audiences and some of the keys to successful messaging. He also focuses on how effective strategic planning can provide a business with a unique position in the mind of its customers. Most importantly, Halliday explains how to put it all together into a successful plan.
The webinar was recorded and you can watch it here, free of charge: