I love rock music, especially when it features a skilled guitar player (a music teacher introduced me to Hendrix and once I’d heard “All Along The Watchtower” I never looked back). Over the years, I’ve been to a good number of concerts and been privileged to see some of the greatest guitarists of our time: Eddie… Read more »
Author: Jay Mindeman
Jay Mindeman is the award winning creative director at Anchor Marketing. He is responsible for writing a good portion of the content that the agency produces. He also oversees graphic design and web development. In addition to his work at Anchor, Jay teaches communication at North Dakota's largest university.
Throughout my life, I have learned humility the old-fashioned way: by being humiliated. I was an OK high school basketball player. I wasn’t good, but I wasn’t terrible, either (though I still recall overhearing my coach telling someone that I “was convinced that I was Magic Johnson.” It wasn’t meant as a compliment). I was a… Read more »
I love Tom Cruise movies. With the exception of Cocktail (too goofy), A Few Good Men (too boring), Interview With the Vampire (too many blouses), Born On The Fourth of July (too much acting) and Days of Thunder (too much NASCAR), I’ll watch almost anything he has done and enjoy it. I especially like his action… Read more »
The answer to a single question has been the Holy Grail of marketing since the inception of the internet: “What if I could get the contact information of everyone who visits my website?” These would be incredibly valuable leads. After all, they already sought you out and spent time reading your information! These visitors are… Read more »
I recently switched vehicles, and for one challenging day I was forced to listen to good old terrestrial FM radio while I worked on changing over my XM subscription (not as easy as it should have been, by the way). I almost didn’t make it. All total I listened for about an hour that day as… Read more »
Adweek recently posted a story listing the 20 Most Viral Ads of 2016. It’s all video, there are a lot of foreign commercials on the list and everything is pretty fun to watch. With the exception of serial viral pioneers OK Go, there isn’t much consistency here – at least at first glance: a Doritos commercial… Read more »
You are not your target audience. There. I said it. You may have been once, but not anymore. The minute you start a company or start working for a company that sells to a specific group of people, you are no longer part of that group of people (instead, you are part of a new… Read more »
