We have a client who sells a unique product to a unique audience. That’s not anything new, of course, but in their case, it means that they don’t sell to a mass audience – instead they focus on a very, very small subset of the general population. Narrowcasting is the name of the game –… Read more »
Anchor Ideas
I read someplace last week that the latest Call of Duty video game earned $550 million in its first three days of release. That easily makes it the biggest entertainment launch of the year. By way of comparison, this summer’s Jurassic World – which set a record for the biggest opening weekend for a movie of… Read more »
Do you know anybody who pronounces the “d” in Wednesday? You might hear it used on the TV or radio once in a while by somebody trying to sound smart, but mostly it just makes people sound like weirdos. The word itself almost certainly started as “Woden’s Day” (something about Norse mythology, I hear), wherein… Read more »
Ten years ago, the buzzword when talking about marketing and media was “convergence.” Experts used it when they predicted a future in which all digital (and even some analog) media would come together in one place. You don’t hear the word very much anymore. Do you want to know why? Because “convergence” already took place,… Read more »
I remember going over the elements of the “marketing mix” when I was an undergraduate. I kept them with me as a graduate student, as well. Twenty years later, I still consider them an important part of everything I do. Over the years, I’ve learned how to develop dynamic selling messages and deliver them through… Read more »
Few American brands are as powerful as Harley Davidson motorcycles. The image of a Harley chug-chug-chug-chugging its way across an American highway is part of our mythos, right up there with jeans and baseball. Another defining element of Harley Davidson is the price of their motorcycles. Simply put: They’re expensive. A Harley often costs thousands… Read more »
Greg “Hal” Halliday, president of Anchor Marketing, has earned the designation of Certified Financial Marketing Professional (CFMP) from the American Bankers Association (ABA) Institute of Certified Bankers. Those who earn this designation exhibit a high level of competency in marketing in the financial industry and complete extensive training in financial principles, laws and regulations, market… Read more »
