Greg “Hal” Halliday, president of Anchor Marketing, has earned the designation of Certified Financial Marketing Professional (CFMP) from the American Bankers Association (ABA) Institute of Certified Bankers. Those who earn this designation exhibit a high level of competency in marketing in the financial industry and complete extensive training in financial principles, laws and regulations, market research, marketing plans and marketing components.
Halliday joined Anchor Marketing and became a minority partner in 2010. He and Vice President Kerry Heid became Anchor Marketing’s principal owners in 2015.
When asked why a marketing professional would attend a school intended for banking professionals, Halliday says, “One of Anchor’s main areas of focus is the banking industry. Our clients deserve a marketing partner that understands their business, their customers and their regulations. That way, they can concentrate on running a successful bank while we concentrate on building their brand.”