Most bankers will tell you without hesitation that they understand their customers. After all, they talk to them every day, right? Unfortunately, that casual communication rarely leads to the kind of frank truthfulness that is critical to deep understanding. Nobody wants to tell their banker that they disagree with them, but without that candor, even… Read more »
Anchor Ideas
Throughout my life, I have learned humility the old-fashioned way: by being humiliated. I was an OK high school basketball player. I wasn’t good, but I wasn’t terrible, either (though I still recall overhearing my coach telling someone that I “was convinced that I was Magic Johnson.” It wasn’t meant as a compliment). I was a… Read more »
In the Harry Potter books, the villain is often referred to as “he who must not be named,” because even identifying him invokes unspeakable evil with a capital E. Lord Voldemort (oops, so much for not naming him) is a malevolent, pervasive force who gets his pasty-white fingers and his weird nose into everybody’s business. The… Read more »
Recent statistics show that the practice of mobile banking has grown significantly in the last two years. I’m sure you see it with your own customers. If any of us thought that people would shy away from making financial transactions on their smartphone, those doubts should now be put to rest. The tide has turned,… Read more »
I love Tom Cruise movies. With the exception of Cocktail (too goofy), A Few Good Men (too boring), Interview With the Vampire (too many blouses), Born On The Fourth of July (too much acting) and Days of Thunder (too much NASCAR), I’ll watch almost anything he has done and enjoy it. I especially like his action… Read more »
It takes a lot for a customer to change banks: a new job, a move to a new city, or a significant customer service meltdown. Instead of exhausting your marketing resources, work on achieving top of mind awareness with potential customers so when something does happen (perhaps their old bank is acquired, for example), you… Read more »
The answer to a single question has been the Holy Grail of marketing since the inception of the internet: “What if I could get the contact information of everyone who visits my website?” These would be incredibly valuable leads. After all, they already sought you out and spent time reading your information! These visitors are… Read more »
