I recently switched vehicles, and for one challenging day I was forced to listen to good old terrestrial FM radio while I worked on changing over my XM subscription (not as easy as it should have been, by the way). I almost didn’t make it. All total I listened for about an hour that day as… Read more »
Anchor Ideas
Does anybody under the age of forty read the newspaper anymore? There are exceptions, of course, but the truth is that Gen Xers, millennials and an increasing number of baby boomers have traded in their Sunday paper for a smartphone. Microblogging sites like Twitter are increasingly making the content in our local papers old news,… Read more »
Adweek recently posted a story listing the 20 Most Viral Ads of 2016. It’s all video, there are a lot of foreign commercials on the list and everything is pretty fun to watch. With the exception of serial viral pioneers OK Go, there isn’t much consistency here – at least at first glance: a Doritos commercial… Read more »
You are not your target audience. There. I said it. You may have been once, but not anymore. The minute you start a company or start working for a company that sells to a specific group of people, you are no longer part of that group of people (instead, you are part of a new… Read more »
I put Christmas lights on my house yesterday, and I could have done it in shorts and a t-shirt. It is the middle of November, by the way. Yesterday was about twenty degrees warmer than the average. Twenty degrees! I’ve never seen anything like this, nor has anybody I’ve spoken with. We might have a… Read more »
I am a huge comic book nerd. I used to draw them, I still read them and I will always love them. Jim Aparo is as important to me as Rembrandt or Matisse. Consequently, my wife (who even buys me Pop! figurines for my office) and I love to watch Arrow, The Flash and even Legends of… Read more »
When was the last time you were in a restaurant that spent a lot of time telling you all about their cooked carrots? Probably never. Instead of spending resources trying to differentiate their raw materials – most of which are similar-tasting commodities that all restaurants offer – they choose to promote the fact that the… Read more »
