Ten years ago, the buzzword when talking about marketing and media was “convergence.” Experts used it when they predicted a future in which all digital (and even some analog) media would come together in one place. You don’t hear the word very much anymore. Do you want to know why? Because “convergence” already took place,… Read more »
Anchor Ideas
Hank had an appointment with a client. He was scheduled to meet Mac, a contractor, at a model home in a new housing development to discuss some business. Hank had a general idea where he was going, so he busied himself with other tasks until the time came to go to the meeting. As he… Read more »
I remember going over the elements of the “marketing mix” when I was an undergraduate. I kept them with me as a graduate student, as well. Twenty years later, I still consider them an important part of everything I do. Over the years, I’ve learned how to develop dynamic selling messages and deliver them through… Read more »
Few American brands are as powerful as Harley Davidson motorcycles. The image of a Harley chug-chug-chug-chugging its way across an American highway is part of our mythos, right up there with jeans and baseball. Another defining element of Harley Davidson is the price of their motorcycles. Simply put: They’re expensive. A Harley often costs thousands… Read more »
Greg “Hal” Halliday, president of Anchor Marketing, has earned the designation of Certified Financial Marketing Professional (CFMP) from the American Bankers Association (ABA) Institute of Certified Bankers. Those who earn this designation exhibit a high level of competency in marketing in the financial industry and complete extensive training in financial principles, laws and regulations, market… Read more »
Anyone who has ever sat through a marketing class of any type has heard about the “marketing mix.” Introduced in the 1960s by E. Jerome McCarthy, this mix included the so-called “Four P’s” of Product, Price, Promotion and Place. In McCarthy’s estimation, these four components were key in how buyers perceived a product, ultimately basing… Read more »
According to Simon Sinek, author of “Start With Why,” every person and organization on the planet knows what they do. Some know how they do it, but very few know why they do what they do. Why does your organization exist? Why should anyone care? These are two main questions to ask when creating a… Read more »
