Anyone who has ever sat through a marketing class of any type has heard about the “marketing mix.” Introduced in the 1960s by E. Jerome McCarthy, this mix included the so-called “Four P’s” of Product, Price, Promotion and Place. In McCarthy’s estimation, these four components were key in how buyers perceived a product, ultimately basing… Read more »
Anchor Ideas
According to Simon Sinek, author of “Start With Why,” every person and organization on the planet knows what they do. Some know how they do it, but very few know why they do what they do. Why does your organization exist? Why should anyone care? These are two main questions to ask when creating a… Read more »
“Why does this business exist for its customers?” This is one of the most important questions a company can ask itself. In his article, The Power of Purpose, Nick Hughes states that the answer can be found when a business owner clearly understands and believes in the purpose of his or her business. Only then… Read more »
Despite its image, pay-per-click marketing on Bing might be just what you’re looking for.
As I write this blog, Facebook’s stock price is in the tank. Mark Z. has just assured investors that he will not sell his stock for at least a year. There is a dark cloud over part of Menlo Park , California, that is for sure.
We’ve spent the lion’s share of the last five years squinting keenly at marketing’s future.
Let’s just say that Facebook’s IPO could have gone better.
