Hal Halliday, one of the owners here at Anchor, recently came across an excellent video featuring legendary designer and author, Michael Bierut, that does a great job of describing how logos really work. When I watched it, I was virtually yelling “amen” after every soundbite. I still do quite a few logo designs, and if… Read more »
Anchor Ideas
I worked in the television business for a few years, and it was one of my favorite gigs. As with any job that employs creative people, there were stories and legends that circulated, and one of my favorites was about Chuck Bundlie, one of WDAZ’s first news reporters. Chuck was on TV in the early 1970s… Read more »
In a dystopian future, a new bloodsport arises. It’s called the Accountant Hunger Games. In this savage contest, businesses task three different accounting firms to do their books. Then, in a brutal twist, they only choose the completed version of the books that they like the best. The lucky accounting firm responsible is spared, while… Read more »
We have a client who sells a unique product to a unique audience. That’s not anything new, of course, but in their case, it means that they don’t sell to a mass audience – instead they focus on a very, very small subset of the general population. Narrowcasting is the name of the game –… Read more »
I read someplace last week that the latest Call of Duty video game earned $550 million in its first three days of release. That easily makes it the biggest entertainment launch of the year. By way of comparison, this summer’s Jurassic World – which set a record for the biggest opening weekend for a movie of… Read more »
Do you know anybody who pronounces the “d” in Wednesday? You might hear it used on the TV or radio once in a while by somebody trying to sound smart, but mostly it just makes people sound like weirdos. The word itself almost certainly started as “Woden’s Day” (something about Norse mythology, I hear), wherein… Read more »
Anchor facilitates strategic and operational business planning for clients. Planning is an aspect of corporate management that charts a course to a specific destination. The resulting “map” shows the company how to navigate correctly through the stormy waters of business, rather than going off course due to the unpredictable tides of business. To engage successfully… Read more »
