Promotions vs. Brand Building How To Find The Right Balance For Your Business For your business to grow, people need to know who you are. That’s obvious. Less clear is the path that each unique business should take to tell the world about its products or services. Should you rely on promotions? Should you take… Read more »
Anchor Ideas
Despite its image, pay-per-click marketing on Bing might be just what you’re looking for.
Planning For Marketing And Marketing From A Plan Hank had an appointment with a client. He was scheduled to meet Mac, a contractor, at a model home in a new housing development to discuss some business. Hank had a general idea where he was going, so he busied himself with other tasks until the time… Read more »
Come Together, Right Now Ten years ago, the buzzword when talking about marketing and media was “convergence.” Experts used it when they predicted a future in which all digital (and even some analog) media would come together in one place. You don’t hear the word very much anymore. Do you want to know why? Because… Read more »
As I write this blog, Facebook’s stock price is in the tank. Mark Z. has just assured investors that he will not sell his stock for at least a year. There is a dark cloud over part of Menlo Park , California, that is for sure.
We’ve spent the lion’s share of the last five years squinting keenly at marketing’s future.
Let’s just say that Facebook’s IPO could have gone better.
