Birthdays are a double-edged sword when you are in the business of branding and marketing. Experience is a plus, of course, but so are new ideas. Anchor Marketing turned 20 this year, and while we’ve come a long way from founder Steve Eickman and I working on desks salvaged from an office fire, I’m proud to say that we’ve… Read more »
Anchor Ideas
One of the most complex branding challenges facing any bank is a merger or acquisition. Oftentimes it involves taking two brands – each their own equity – and combining them into a single brand (that may or may not be new). The task can seem overwhelming: Should you use one of the existing brands or create a… Read more »
I work with distributors in several different industries, and while their products are different, their challenges are oftentimes the same. Specifically, I hear frustration about how much time and money gets spent on marketing and branding to customers with few obvious results. Distributors concentrate a lot of effort on telling business-to-business customers their story only… Read more »
I’m not a vegetarian, but thanks to a runaway cholesterol score, I am on the way. I eat very little meat, and no red meat at all. I have learned to adapt, and I can honestly say that I almost never covet the steaks that my wife gets at restaurants now and then. But I… Read more »
{code} Roadies (a division of Anchor Marketing) was recently awarded three 2017 American Web Design Awards from Graphic Design USA magazine, a national publication for web design and graphic design professionals. The {code} Roadies team won for www.psindustries.com, www.eapc.net and www.northridgecompanies.com. There was a record turnout for entries this year with more than 1,400 submissions,… Read more »
Have you ever heard of Tatiana Maslany? Probably not, even though she finally won an Emmy award in 2016. Have you ever heard of Orphan Black? Probably not, even though it has been in production since 2012. In both cases, you don’t know what you’ve been missing. Literally. So I’ll tell you. Orphan Black is a program… Read more »
Banks in the Midwest deal with an interesting conundrum. The same conservative thinking that kept them out of hot water during the financial crisis that hit the United States a decade ago often causes them to play it safe in every other aspect of their business. The problem is that being safe in finances and… Read more »
