Category: Branding

Writing With Style

As a copywriter, you’re always looking for the most intriguing way to say something. You want to write compelling copy that not only catches a reader’s attention, but keeps it.

Nine Easily Avoidable Selling Mistakes

Selling isn’t complicated.  When quotas get missed, when opportunities are lost, and when careers go sour, most of the time it’s because the sales pro made a tiny mistake. A mistake that could have been easily avoided.

Emotional Messages Work

People often make decisions based on emotion and then try to rationalize why they made the decision.