Selling isn’t complicated. When quotas get missed, when opportunities are lost, and when careers go sour, most of the time it’s because the sales pro made a tiny mistake. A mistake that could have been easily avoided.
People often make decisions based on emotion and then try to rationalize why they made the decision.
Ever use an “app?” If you have a smartphone you probably have. The more iphones, Android phones and even Blackberries there are in people’s hands, the more “apps” people want for them.