As I teach my marketing courses at the local university, I often hear myself differentiating between the worlds of business-to-consumer (B2C) and business-to-business (B2B) branding. They are drastically different undertakings, after all. B2C mostly deals with the “now” of marketing. It’s often very promotion-based, with sales and offers and high-pressure tactics. It’s tempting to measure… Read more »
Author: Jay Mindeman
Jay Mindeman is the award winning creative director at Anchor Marketing. He is responsible for writing a good portion of the content that the agency produces. He also oversees graphic design and web development. In addition to his work at Anchor, Jay teaches communication at North Dakota's largest university.
Here at Anchor, we work with a lot of engineers. Our manufacturing, distribution and systems integration clients deal with a lot of technical jobs, and it can be very easy to get caught up in the technical language that goes with them. To an engineer, this language makes sense. But to the layman, it sounds… Read more »
Now that Disney has its own streaming platform, I wonder if we are nearing critical mass for streaming services. In 2020, we will also get HBO Max and Peacock, NBCUniversal’s upcoming platform. I assure you that more will follow. For years I was part of the crowd screaming for al a carte television. After all,… Read more »
By now, you’ve likely heard about the petition circulating online to change Halloween in the United States from October 31 to the last Saturday of October. It’s an interesting proposition. Halloween lovers have always hated weekday celebrations and brands like Snickers are already on board with this nascent “social movement” because, well, why wouldn’t they… Read more »
Growing up on the farm, I can remember times where I was keenly aware of the wind direction. Not because I was spraying and concerned about drift, but because of the direction the dust would blow. Driving an open air John Deere 5020 tractor usually meant that in one direction, the wind blew fresh air… Read more »
My wife and I like British television. Specifically, I can’t recommend programs like Shetland, Line of Duty and Broadchurch enough. Even comedies like Black Books, Gavin and Stacy (where we discovered James Corden years before he made it big on late night TV) and Doc Martin rank as some of our favorite shows. Why do… Read more »
It may surprise you to hear that people still buy comic books. Lots and lots of them. In fact, 2018 was one of the biggest years in comic books’ history. Comic books are no longer relegated to bespectacled 12-year-old boys reading under the blankets at night with a flashlight. Today, both boys and girls enjoy… Read more »
