Technology has leveled the playing field, and that goes both ways. Anybody anywhere is now a prospective customer for your bank.
As I teach my marketing courses at the local university, I often hear myself differentiating between the worlds of business-to-consumer (B2C) and business-to-business (B2B) branding. They are drastically different undertakings, after all. B2C mostly deals with the “now” of marketing. It’s often very promotion-based, with sales and offers and high-pressure tactics. It’s tempting to measure… Read more »
Do you fear that you’re investing time in quality content that nobody ever sees? Some days I bet you just want to grab a megaphone and shout from the rooftop – “Check out my new blog on our website!” It can be difficult to continue writing content when you think it’s not creating any value… Read more »
The separation of our personal and business lives seems almost as sacrosanct as that of church and state. However, this isn’t necessarily the case. If you work as a lender at a bank, for example, you are expected to follow a set of rules that gives people of all races and religions access to your… Read more »
There was a time when Clear Channel Communications ruled the world. It was a mega media company, wheeling and dealing through almost every part of the music business, from radio stations to streaming services to ticket sales and artist management at one time or another. Remember when it famously crushed the Dixie Chicks insurrection of 2003 under its… Read more »
Social media adoption by banks has worked its way from the largest to the smallest. Now, after a decade, even modest rural banks are getting on board. As your institution evaluates the options, the question to ask isn’t “what are we going to put on social media?” but instead “why are we using social media?”… Read more »