Ryan Lochte is a jerk. That could have been the headline, but it wouldn’t have been newsworthy. We all knew it already. And, oddly enough, that’s probably why his personal brand may very well bounce back from his disastrous night out in Rio during the 2016 Summer Olympics and the series of poorly constructed half-truths… Read more »
Category: Branding
Be forewarned – this post has nothing to do with marketing (my usual topic). It has to do with the weather. Don’t worry, I’m not going to try my hand at meteorology. Instead, this is my endorsement of autumn as the greatest of the four seasons. Here’s why fall rules them all: (1) Sleeping with… Read more »
Do you have your plane ticket ready to see the 2016 Summer Olympics in Rio de Janeiro, Brazil, this August? In a normal year, the typical response would be something like “I wish!” However, this year’s more likely reply is “are you kidding?” And it isn’t because nobody cares about lame “sports” like badminton or… Read more »
I just finished writing an article for a client’s publication about how a company’s culture can affect its productivity. As I did my research, I came across some very interesting data that proves – NEWS FLASH – that employees like to work for companies that are positive, and that – NEWS FLASH – employees who… Read more »
A few weeks ago I saw a real Facebook post that said “I think I’m going to take a nap.” It was from a person who posts a lot on social media, and it’s hard to imagine a better sign that you’ve run out of things to post about. There is social media fatigue, where… Read more »
I remember when the guys in Metallica cut their hair. Their fans went bananas. It was ironic for a group that was all about substance over style: their fans had a certain image in their minds, and they did not want the heaviest band in the world to look like they drove to the concert in… Read more »
Recently we held what we call “Anchor Lunch,” wherein our staff has the noon meal together, chats, laughs, often plays trivia (from an outdated edition of Trivial Pursuit) and sometimes celebrates significant company or employee milestones. I know, I know – a bunch of creative types should be able to come up with a better… Read more »
