Does anybody under the age of forty read the newspaper anymore? There are exceptions, of course, but the truth is that Gen Xers, millennials and an increasing number of baby boomers have traded in their Sunday paper for a smartphone. Microblogging sites like Twitter are increasingly making the content in our local papers old news,… Read more »
Category: Branding
Adweek recently posted a story listing the 20 Most Viral Ads of 2016. It’s all video, there are a lot of foreign commercials on the list and everything is pretty fun to watch. With the exception of serial viral pioneers OK Go, there isn’t much consistency here – at least at first glance: a Doritos commercial… Read more »
You are not your target audience. There. I said it. You may have been once, but not anymore. The minute you start a company or start working for a company that sells to a specific group of people, you are no longer part of that group of people (instead, you are part of a new… Read more »
I put Christmas lights on my house yesterday, and I could have done it in shorts and a t-shirt. It is the middle of November, by the way. Yesterday was about twenty degrees warmer than the average. Twenty degrees! I’ve never seen anything like this, nor has anybody I’ve spoken with. We might have a… Read more »
When was the last time you were in a restaurant that spent a lot of time telling you all about their cooked carrots? Probably never. Instead of spending resources trying to differentiate their raw materials – most of which are similar-tasting commodities that all restaurants offer – they choose to promote the fact that the… Read more »
My family uses Sling to watch live TV. This service allows you to watch 25 or so channels of live television via broadband without a cable subscription. It’s not perfect, but it suits our viewing needs (like a lot of tech-savvy families, we watch the lion’s share of our programming via streaming services like Hulu,… Read more »
My wife, daughter and I walked into a shop in the old part of downtown St. Paul, Minnesota, this weekend and got a surprise. Not only did the old building contain dozens of classic arcade and pinball games, we were also met by the largest Rottweiler we had ever seen. He easily weighed 120 pounds,… Read more »
