Author: Jay Mindeman

Jay Mindeman is the award winning creative director at Anchor Marketing. He is responsible for writing a good portion of the content that the agency produces. He also oversees graphic design and web development. In addition to his work at Anchor, Jay teaches communication at North Dakota's largest university.
The Long Game

If you’ve ever competed against me in a sport or a game, you know that while I hate to lose, I am also a huge fan of outstanding plays – even if my competition is responsible for them. I chirp a lot during a game (refs eventually get used to being called “stripes”), but rarely… Read more »

What Tournaments Teach Us

Last weekend I managed to watch some of a college basketball tournament, an exceptional high school basketball tournament and a little college playoff hockey (less than exceptional). It’s that time of year when sports fans being seated at a restaurant ask for that perfect spot where they can “see all of the games.” In one… Read more »

Blizzards And Branding

Anyone who’s lived in North Dakota during winter can relate to that 1/2 second when you stomp the accelerator and hope you aren’t’ flattened by an 18-wheeler.

Barry Manilow Or Bohemian Rhapsody?

I joined my family at the movie Bohemian Rhapsody recently, and being huge Queen fans it’s not a surprise that we were thrilled with it. It may not have been the most historically accurate biopic of all time, but it was one of the most interesting. I think my favorite part of the film was… Read more »

A Remorseless Eating Machine

No summer can come and go in the United States without a movie about sharks. This year it was about a giant prehistoric shark called a megalodon (which also happened to be my nickname for one of our first writers here at Anchor – Megan has gone on to do just fine for herself, thank… Read more »

The Biggest Hyperbole Of All Time

If you have a gamer in your house, you may have heard talk last week about something called E3. It’s a huge video game and technology expo held in California each June, and big companies like EA, Sony and Activision use it to announce their biggest new game titles. To accomplish this, these companies traditionally… Read more »

Ham-flavored Diet Coke

If you’ve been paying attention to the marketing messages coming your way in the last month or so, you already know that Diet Coke recently rolled out a host of new flavors: Twisted Mango, Ginger Lime, Feisty Cherry and Blood Orange. In the 35 or so years since the drink’s introduction, it has never significantly… Read more »