According to Simon Sinek, author of “Start With Why,” every person and organization on the planet knows what they do. Some know how they do it, but very few know why they do what they do.
Why does your organization exist?
Why should anyone care?
These are two main questions to ask when creating a core purpose statement for your company. Remember, people don’t just buy what you do, they buy why you do it. Here are some tips to follow when creating your core purpose statement.
- Start with a descriptive statement, and then break it down to the core.
- Answer the following question: Why does your business exist? Continue to ask until you find the true emotional connection.
- What does your business seek to accomplish?
- What problem or need is your business trying to address?
- Keep it simple and don’t try to put too much into it.
Sources: Rieches Baird; Simon Sinek’s “Start With Why”