Those who work with me are used to me asking “what is the downside” as we evaluate a decision. While it may sound like a negative question, that couldn’t be further from the truth. When I ask for the downside on an issue, I’m really just asking “what is the worst that can happen?” Here’s… Read more »
Author: Jay Mindeman
Jay Mindeman is the award winning creative director at Anchor Marketing. He is responsible for writing a good portion of the content that the agency produces. He also oversees graphic design and web development. In addition to his work at Anchor, Jay teaches communication at North Dakota's largest university.
The words “push” and “pull” have a long history in the world of brand building. For the past century or so, marketing professionals have used them to describe how our messages drive sales: a push strategy could “push” the product down through the sales and distribution channel to get it in front of consumers (mainly… Read more »
As I teach my marketing courses at the local university, I often hear myself differentiating between the worlds of business-to-consumer (B2C) and business-to-business (B2B) branding. They are drastically different undertakings, after all. B2C mostly deals with the “now” of marketing. It’s often very promotion-based, with sales and offers and high-pressure tactics. It’s tempting to measure… Read more »
Here at Anchor, we work with a lot of engineers. Our manufacturing, distribution and systems integration clients deal with a lot of technical jobs, and it can be very easy to get caught up in the technical language that goes with them. To an engineer, this language makes sense. But to the layman, it sounds… Read more »
My wife and I like British television. Specifically, I can’t recommend programs like Shetland, Line of Duty and Broadchurch enough. Even comedies like Black Books, Gavin and Stacy (where we discovered James Corden years before he made it big on late night TV) and Doc Martin rank as some of our favorite shows. Why do… Read more »
It may surprise you to hear that people still buy comic books. Lots and lots of them. In fact, 2018 was one of the biggest years in comic books’ history. Comic books are no longer relegated to bespectacled 12-year-old boys reading under the blankets at night with a flashlight. Today, both boys and girls enjoy… Read more »
If you’ve ever competed against me in a sport or a game, you know that while I hate to lose, I am also a huge fan of outstanding plays – even if my competition is responsible for them. I chirp a lot during a game (refs eventually get used to being called “stripes”), but rarely… Read more »
