Amazon.com changed the world. If you want to see just how much, seek out and walk through a Sears store (because evidently nobody goes into them to shop anymore). It’s a sad, strange experience – a little like a science fiction story where you are the last person on earth. Amazon has created an environment… Read more »
Anchor Ideas
I’ve blogged about Game of Thrones before, but it was mostly nerdy rantings from a fantasy / sci-fi geek. The average viewer didn’t care that the show started to focus more on Kit Harrington’s hair than on plausible, consistent storytelling. In fact, women across the globe applauded HBO’s obvious Jon Snow resurrection / money grab.… Read more »
Recently, I have been doing a lot of work with risk and crisis communication. For the most part, it’s a topic people don’t want to think about. There is a very “meta” quality to it: We have so much stress in our current lives that we naturally try to avoid worrying about future stress before… Read more »
Those who read my blog on a regular basis know that I don’t get cable. Instead, my family utilizes a combination of streaming services that include Netflix, Hulu, Amazon and Sling (and yes, I still save a ton of money). I am part of a growing minority in the United States known as cable cutters,… Read more »
Birthdays are a double-edged sword when you are in the business of branding and marketing. Experience is a plus, of course, but so are new ideas. Anchor Marketing turned 20 this year, and while we’ve come a long way from founder Steve Eickman and I working on desks salvaged from an office fire, I’m proud to say that we’ve… Read more »
One of the most complex branding challenges facing any bank is a merger or acquisition. Oftentimes it involves taking two brands – each their own equity – and combining them into a single brand (that may or may not be new). The task can seem overwhelming: Should you use one of the existing brands or create a… Read more »
I work with distributors in several different industries, and while their products are different, their challenges are oftentimes the same. Specifically, I hear frustration about how much time and money gets spent on marketing and branding to customers with few obvious results. Distributors concentrate a lot of effort on telling business-to-business customers their story only… Read more »
