Category: Professional Services

Reach Quality Job Candidates On LinkedIn

There are a lot of job posting websites in the world today, and you’ve probably heard names like Indeed, Glassdoor and ZipRecruiter (maybe you’ve even tried them). Here’s another name to consider: LinkedIn. You’ve always known that it’s a great place for business professionals to network and share their career achievements, but you may not… Read more »

Use Company Secrets To Engage New Prospects

If you lead the sales effort for your company, you’re often trying to start conversations with prospects who you’ve never met in-person. Making those connections over the past couple of months without face time at trade events, trade shows or drop-ins has been twice as hard. How can you convince people to be interested in… Read more »

Differentiating Bank Products

All checking accounts are the same. That’s not a true statement, of course, but it sure can seem that way sometimes. When rates are low, the difference between an account that earns nothing and an account that earns next to nothing can be hard for consumers to comprehend. Sometimes banks can add on features, but… Read more »

Mergers, Acquisitions And Messaging

If you’ve ever read this blog before, you know that Anchor Marketing believes wholeheartedly in the power of a strong brand. It helps to define your business in the minds of your customers. It helps to differentiate you from your competitors. It helps to give prospects a head start on getting to know your products… Read more »