If you lead the sales effort for your company, you’re often trying to start conversations with prospects who you’ve never met in-person. Making those connections over the past couple of months without face time at trade events, trade shows or drop-ins has been twice as hard. How can you convince people to be interested in… Read more »
Webinars actually have some advantages over in-person meetings.
Find partners who are more interested in learning about your business and less interested in trying to sell you something.
All checking accounts are the same. That’s not a true statement, of course, but it sure can seem that way sometimes. When rates are low, the difference between an account that earns nothing and an account that earns next to nothing can be hard for consumers to comprehend. Sometimes banks can add on features, but… Read more »
Technology has leveled the playing field, and that goes both ways. Anybody anywhere is now a prospective customer for your bank.
If you’ve ever read this blog before, you know that Anchor Marketing believes wholeheartedly in the power of a strong brand. It helps to define your business in the minds of your customers. It helps to differentiate you from your competitors. It helps to give prospects a head start on getting to know your products… Read more »
If you’re a fan of sports – any sport, really – you already know how important teamwork is to success. Good communication is also critical. In both cases, the goal is a coordinated effort. Imagine a team where some of the players are running one play while others are running something entirely different. The results… Read more »