If only web sites had clear expiration dates. It would make life easier for us all, because there would never be that “in-between time” where you’re not sure if you need a new web site or not.
Category: Branding
More and more web sites are popping up with fancy Flash animation. Flash can be a powerful tool to enhance the web experience. Beyond simply making your site more “flashy,” there are less obvious reasons for adding Flash to your site.
As a copywriter, I can always appreciate a well-crafted, creative piece of literature. Here’s one I think both writers and non-writers alike will enjoy. Check out some snippets of a blog from the editor of Pick The Brain, showcasing a few timeless writing tips from some of the best authors in history.
Content Management Systems (CMS) are huge these days. In the world of the internet, the development of CMS is akin the invention of the wheel. They allow non-tech users to make revisions to web sites, and they free web developers to work more on complex coding issues rather than text changes.
As a copywriter, you’re always looking for the most intriguing way to say something. You want to write compelling copy that not only catches a reader’s attention, but keeps it.
Selling isn’t complicated. When quotas get missed, when opportunities are lost, and when careers go sour, most of the time it’s because the sales pro made a tiny mistake. A mistake that could have been easily avoided.
People often make decisions based on emotion and then try to rationalize why they made the decision.
