Category: Branding

The FYI on CMS

Content Management Systems (CMS) are huge these days.  In the world of the internet, the development of CMS is akin the invention of the wheel. They allow non-tech users to make revisions to web sites, and they free web developers to work more on complex coding issues rather than text changes.

Writing With Style

As a copywriter, you’re always looking for the most intriguing way to say something. You want to write compelling copy that not only catches a reader’s attention, but keeps it.

Nine Easily Avoidable Selling Mistakes

Selling isn’t complicated.  When quotas get missed, when opportunities are lost, and when careers go sour, most of the time it’s because the sales pro made a tiny mistake. A mistake that could have been easily avoided.

Emotional Messages Work

People often make decisions based on emotion and then try to rationalize why they made the decision.