Content Management Systems (CMS) are huge these days. In the world of the internet, the development of CMS is akin the invention of the wheel. They allow non-tech users to make revisions to web sites, and they free web developers to work more on complex coding issues rather than text changes.
As a copywriter, you’re always looking for the most intriguing way to say something. You want to write compelling copy that not only catches a reader’s attention, but keeps it.
Selling isn’t complicated. When quotas get missed, when opportunities are lost, and when careers go sour, most of the time it’s because the sales pro made a tiny mistake. A mistake that could have been easily avoided.
People often make decisions based on emotion and then try to rationalize why they made the decision.
Ever use an “app?” If you have a smartphone you probably have. The more iphones, Android phones and even Blackberries there are in people’s hands, the more “apps” people want for them.