Category: Branding

Using Flash to Enhance The Web Experience

More and more web sites are popping up with fancy Flash animation. Flash can be a powerful tool to enhance the web experience. Beyond simply making your site more “flashy,” there are less obvious reasons for adding Flash to your site.

7 Writing Tips From The Masters

As a copywriter, I can always appreciate a well-crafted, creative piece of literature. Here’s one I think both writers and non-writers alike will enjoy. Check out some snippets of a blog from the editor of Pick The Brain, showcasing a few timeless writing tips from some of the best authors in history.

The FYI on CMS

Content Management Systems (CMS) are huge these days.  In the world of the internet, the development of CMS is akin the invention of the wheel. They allow non-tech users to make revisions to web sites, and they free web developers to work more on complex coding issues rather than text changes.

Writing With Style

As a copywriter, you’re always looking for the most intriguing way to say something. You want to write compelling copy that not only catches a reader’s attention, but keeps it.

Nine Easily Avoidable Selling Mistakes

Selling isn’t complicated.  When quotas get missed, when opportunities are lost, and when careers go sour, most of the time it’s because the sales pro made a tiny mistake. A mistake that could have been easily avoided.

Emotional Messages Work

People often make decisions based on emotion and then try to rationalize why they made the decision.