Category: Branding

Marketing The Silent D

Do you know anybody who pronounces the “d” in Wednesday? You might hear it used on the TV or radio once in a while by somebody trying to sound smart, but mostly it just makes people sound like weirdos. The word itself almost certainly started as “Woden’s Day” (something about Norse mythology, I hear), wherein… Read more »

Planning On Success

Anchor facilitates strategic and operational business planning for clients. Planning is an aspect of corporate management that charts a course to a specific destination. The resulting “map” shows the company how to navigate correctly through the stormy waters of business, rather than going off course due to the unpredictable tides of business. To engage successfully… Read more »

Come Together, Right Now

Ten years ago, the buzzword when talking about marketing and media was “convergence.” Experts used it when they predicted a future in which all digital (and even some analog) media would come together in one place. You don’t hear the word very much anymore. Do you want to know why? Because “convergence” already took place,… Read more »

Planning For Marketing And Marketing From A Plan

Hank had an appointment with a client. He was scheduled to meet Mac, a contractor, at a model home in a new housing development to discuss some business. Hank had a general idea where he was going, so he busied himself with other tasks until the time came to go to the meeting. As he… Read more »

Just One Piece Of The Puzzle

I remember going over the elements of the “marketing mix” when I was an undergraduate. I kept them with me as a graduate student, as well. Twenty years later, I still consider them an important part of everything I do. Over the years, I’ve learned how to develop dynamic selling messages and deliver them through… Read more »

Why Is A Harley Worth More Than A Honda?

Few American brands are as powerful as Harley Davidson motorcycles. The image of a Harley chug-chug-chug-chugging its way across an American highway is part of our mythos, right up there with jeans and baseball. Another defining element of Harley Davidson is the price of their motorcycles. Simply put: They’re expensive. A Harley often costs thousands… Read more »

Marketing Isn’t A Department

Anyone who has ever sat through a marketing class of any type has heard about the “marketing mix.” Introduced in the 1960s by E. Jerome McCarthy, this mix included the so-called “Four P’s” of Product, Price, Promotion and Place. In McCarthy’s estimation, these four components were key in how buyers perceived a product, ultimately basing… Read more »