Author: Jay Mindeman

Jay Mindeman is the award winning creative director at Anchor Marketing. He is responsible for writing a good portion of the content that the agency produces. He also oversees graphic design and web development. In addition to his work at Anchor, Jay teaches communication at North Dakota's largest university.
Selling Heart Attacks

Recently, I heard Dana Carvey and David Spade interviewing Bob Odenkirk on their Fly On The Wall podcast, and there was an exchange that I found both funny and insightful. Carvey and Odenkirk were discussing their respective heart issues (in particular, Odenkirk’s heart attack on Better Call Saul), and they hit upon the fact that… Read more »

Do You Have Bouncing QR Code Guts?

During professional football’s 2022 “big game” (don’t try to say anything else, or you’ll hear from Roger Goodell and his lawyers), we saw Coinbase spend $14 million to run sixty seconds of weird music and a bouncing QR code (you can watch it on YouTube here). Viewers were transfixed – not by how awesome the… Read more »

What Will The Web Do Without Cookies?

It’s a question that pretty much every business on the internet is asking. However, most of them are asking it very quietly for two reasons: First, they don’t want anybody to panic. Second, they don’t know the answer. Just in case you think I’m talking about Oreos or Chips Ahoy (which used to be like… Read more »

How Dirty Are Your Eyeglasses?

Contact lenses hurt my eyes. I wore them when I was younger because I thought I needed to, so I’d struggle through eight hours of work or school then rip them out of my bloodshot eyes the minute I got home. I kept wearing them to play basketball, but when I retired my weekend warrior… Read more »

People Only Like Me For My Shirts

I was at Target the other day (I know, I know it’s “cheugy” – the new word that teenagers use to refer to somebody that is uncool – but I like Target’s stuff) and a man across the produce section caught my eye. He was staring very intently at me, like people do when they… Read more »

The Paradox Of Volume With SEO

Over our history, Americans have mastered the art of “more.” If we go to a restaurant and don’t get a huge portion that results in us feeling like Violet Beauregarde until bedtime, we act like we got ripped off. If six episodes of a TV show we like is good, then twelve episodes must be… Read more »

Next Big Thing Fatigue

Right now the biggest name in social media is probably Instagram. Of course its older sister Facebook has more total users (as does its cousin WhatsApp), but if you are looking for a legit, mature platform that is in its prime, Instagram is the winner. And speaking of mature – did you know that Instagram… Read more »